Launching Fast, Delivering Bold: HeyGo Case Study

1 min reading time

We created HeyGo, a steamboat delivery platform born during the pandemic lockdown. From brand naming to app design, packaging, and marketing campaigns, we built a complete ecosystem that allowed the brand to launch fast, stand out, and secure meaningful partnerships.

The Challenge
When the lockdown hit, the market was flooded with food delivery services. For steamboat dining, which depends heavily on shared in-restaurant experiences, this shift posed a huge challenge. The client needed to adapt quickly and bring the hotpot experience home - but without a strong brand identity, no restaurant would feel confident joining the platform. The key challenge was to build trust and differentiation fast enough to attract both customers and restaurant partners.

The Strategy

• Created a clear, memorable brand name: HeyGo to stand out from generic food apps
• Built a brand ecosystem: app UI/UX, delivery packaging, and marketing concept
• Designed delivery experiences with brand personality, including mascot-led rider campaigns that doubled as mobile advertisements
• Positioned HeyGo not just as a delivery service, but as a specialized platform for steamboat restaurants - offering a dedicated audience, stronger brand story, and differentiated value proposition