Case Study
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A Fragrant Raya Celebration – “Cottage by the Field”
Challenge: Sanren Journey set out to strengthen its emotional connection with consumers during the festive Raya season while launching its new frag...
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Sony Malaysia x Sanren Journey: Turning Laundry into "Me Time" Moments
Challenge: Sanren Journey, known for its premium fragrance-driven laundry solutions, sought to elevate its brand positioning through a strategic co...
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HeyGo: Bringing Steamboat to Your Doorstep – A Brand Built from the Wok Up
Challenge: HeyGo, a steamboat delivery app, set out to disrupt the food delivery market by offering a niche, yet beloved dining experience — steamb...
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Nourri: Redefining Beauty & Wellness – From Brand Identity to Shelf Appeal
Challenge: Nourri, a modern beauty and wellness supplement brand, approached us with a clear mission — to make beauty supplements convenient, effec...
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Joyous Tea's Transformation: Turning Local Challenges into Brand Strengths
Challenge: Joyous Tea, a milk tea shop operating under a Taiwanese license, faced significant challenges in attracting foot traffic to its small-to...
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Strategic Product Launch and Market Growth: Sanren Journey’s Fabric Sanitiser
Challenge: Sanren Journey, a brand specializing in lifestyle products, identified an emerging market opportunity during the pandemic: the increased...
