Herne Gan
Partner, Creative Marketing Strategist
I Didn’t Start With a Logo. I Started With a Lie.
Most people think branding starts with a logo. Mine started with a lie - a lie I told myself.
That if the product was good, it would sell itself.
That if I worked hard, results would follow.
That creativity was enough.
I spent years in the trenches: agency-side, client-side, even as the Head of Marketing for a multinational. But no matter how big the budget or how flashy the campaign, one truth kept surfacing: Creative alone doesn't move markets. Strategy does.
So I stopped chasing trends and started engineering outcomes. I blended what I knew about design, psychology, and storytelling with what the boardroom really cared about - numbers.
That mindset became the foundation of Foxar Athon. A place where performance isn’t an afterthought — it’s the starting point. Where we don’t just make things look good, we make them work hard.
My name’s Herne Gan, and I’m not here to sell you pretty ideas.
I’m here to build brands that run like hell, and never look back.
- 10+ years in brand strategy, consumer psychology & content systems
- Formerly Head of Marketing in a Multinational Company, MBA holder, Former Guest Lecturer at The One Academy
- Builds brands that perform - from story to scale, from vision to ROI
Victoria Ng
Partner, Performance Operations Strategist
I Used to Audit Numbers. Now I Audit Results.
My world used to revolve around numbers; income statements, balance sheets, every cent accounted for. As an auditor with a Master’s in Accounting and Financial Management, precision wasn’t optional, it was everything.
But the more I saw behind the scenes of businesses, the more I realized something: Great products fail because their marketing doesn’t add up. No strategy. No tracking. No accountability.
So I crossed over.
From auditing ledgers to auditing marketing systems, with the same mindset: Find the gaps. Fix the waste. Maximize return.
At Foxar Athon, I make sure every dollar works harder. From ad performance to campaign pacing, I lead the backend of brand growth with numbers-first thinking and no-fluff execution.
My name’s Victoria Ng, and I bring the kind of financial discipline most marketers avoid, and most brands desperately need.
- Ex-auditor with a Master’s in Accounting & Finance now applying financial logic to full-funnel marketing.
- Every campaign is built on metrics that matter with budgets, benchmarks, and performance reporting baked in from day one.
- Whether it’s ad buy, retargeting, or scaling decisions, she ensures every ringgit has purpose and proof.
I come from a world where every cent must be justified, and I’ve brought that discipline into every campaign we run. Creative can spark attention, but data keeps the fire burning.
Victoria Ng, Partner