We grow pipeline for SaaS, Data & AI platforms, credit bureaus, financial services, and manufacturing
Foxar Athon is a Malaysia-based B2B marketing partner for leadership teams that want brand momentum tied to revenue.
We combine creative strategy, content systems, and rigorous performance operations to help SaaS, PaaS, FinTech, Financial Services, and Manufacturing companies grow pipeline, reduce CAC, and scale with measurement you can trust.
Core disciplines (what we focus on):
One operating system. One scorecard.
B2B demand generation & pipeline architecture
Category-led positioning, demand creation & capture, and sales enablement that progress from signal to qualified pipeline.
Content operating system (video & campaigns)
Modular narratives built once and atomized many times, distributed across paid/owned/earned for compounding reach and recall.
Performance budget orchestration
Full-budget ownership, cross-channel allocation, pacing and rebalancing, experiment funding, and performance-driven optimization to maximize pipeline and CAC/LTV.
Revenue analytics and full-funnel attribution
Source-of-truth tracking from first touch to closed-won; CAC/LTV, payback, and cohort analysis you can take to the board.
Our clients include some of the most ambitious names in their industries, who trust us to turn complexity into clarity and build content systems that scale.
Leadership Team
Herne Gan - Partner, Creative Marketing Strategist
Creativity earns attention; systems turn it into revenue. Herne architects the Content Operating System that powers our performance approach. Herne helps data/AI and enterprise tech brands translate complex value into category stories, modular video, and campaigns engineered for distribution, reuse, and measurement.
The output isn’t just assets, it’s a repeatable engine that compounds pipeline.
Focus areas: category & positioning, executive narrative, content OS (video & campaigns), sales enablement, brand-to-demand integration.
Highlights:
- 10+ years across product marketing strategy and growth content; former Experian Head of Marketing Malaysia.
- Built content systems that reduce cost-per-asset while lifting pipeline velocity and win rates.
- MBA holder
Belief: Brand is a system. When designed for performance, it pays for itself.
Leadership Team
Victoria - Partner, Performance Budget Orchestration
If it moves the number, we fund it. If it doesn’t, we don’t. With a background in accounting and financial management, Victoria owns end‑to‑end marketing budgets for our clients.
She designs allocation models, paces and rebalances spend weekly, and runs an experiment program tied to pipeline, CAC/LTV, and payback. Her operating cadence brings CFO‑grade discipline to performance marketing.
Focus areas: budget architecture & pacing, cross‑channel allocation, attribution & incrementality, experimentation frameworks, RevOps alignment, executive reporting.
Highlights:
- Ex‑auditor; Master’s in Accounting & Financial Management.
- Built full‑funnel measurement from first touch to closed‑won with a single source of truth.
- Proven record of lowering blended CAC while increasing opportunity quality for B2B data/AI and enterprise tech brands.
Belief: Budgets are strategies expressed in numbers and numbers should tell a clear story every week.
FAQs
What is Foxar Athon?
A Malaysia‑based B2B performance marketing agency for SaaS, Data & AI platforms, credit bureaus, financial services, and manufacturing. We turn product positioning into pipeline using content systems and full‑budget orchestration.
Are you focused on product marketing or performance?
Both - product marketing that performs. We craft category, narrative, launches, and enablement, then run them through a Content Operating System with paid distribution, experiments, and attribution.
Do you own the full marketing budget?
Yes. We provide performance budget ownership & orchestration: cross‑channel allocation, pacing/rebalancing, experiment funding, and optimization to pipeline, CAC/LTV, and payback.
Which industries are you strongest in?
SaaS and Data & AI platforms, credit bureaus & risk intelligence, financial services, and manufacturing/industrial tech across Malaysia & Singapore.
What outcomes do you optimize for?
Qualified pipeline,CAC/LTV, payback period, opportunity quality, win‑rate lift, and sales‑cycle reduction.
How do you measure success?
Single source of truth from first touch to closed‑won; weekly scorecards, cohort analysis, and executive dashboards.
What does a typical engagement look like?
Discovery & Model Fit → Blueprint → Build & Ship → Optimize & Scale. We document positioning, content system, budget model, and measurement before scaling.
Do you produce video and creative?
Yes. We build a Content OS - modular video and campaign assets designed for reuse across paid/owned/earned and sales enablement.
What tech stacks do you integrate with?
HubSpot/Salesforce, GA4, LinkedIn/Google/Meta, Looker Studio/Power BI, CDPs, and attribution tools - adapted to your data model.
Where are you based and which time zones do you cover?
Based in Malaysia; support APAC/EMEA hours.
How is pricing structured?
Scope‑based monthly retainer for strategy/ops/creative; client‑owned media budgets. Pricing aligns with targets, complexity, and experiment velocity.
How do we get started?
Book a discovery call. We align on objectives, constraints, measurement, and budget model, then deliver a blueprint in the first sprint.