Building a Brand with a Soul: Oranna Dental Clinic Case Study
2 min reading time
We partnered with Oranna Dental Clinic from the ground up - transforming scattered ideas into a complete brand system. The result was not just a dental clinic identity, but a brand with clarity, consistency, and soul.
The Challenge
Oranna Dental Clinic was still in its planning stage when they came to us. The founder had ideas of what he wanted but no clear roadmap on how to bring them to life. Without structure, the vision risked becoming fragmented, and without professional branding, the clinic would struggle to stand out in a competitive market. The challenge was to capture the founder’s vision, translate it into a brand story, and design an identity that would resonate with patients.
The Strategy
- Worked closely with the founder to listen, gather, and refine ideas into a structured concept
- Provided strategic guidance at every decision point, ensuring choices aligned with budget and long-term goals
- Designed a brand identity system that combined professionalism with warmth - positioning Oranna as a clinic that balances expertise with empathy
- Focused on creating not just a service brand, but a trusted healthcare partner patients could feel connected to
- Suggested curated local dental products for merchandising, helping the clinic stand out with unique offerings beyond standard services
- Leveraged this differentiation to secure media attention, resulting in Oranna being featured in Tatler during its opening launch
Key Results |
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Oranna Dental Clinic launched with a strong, professional identity that was clear, confident, and emotionally resonant. |
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