Video Thumbnail & Cover Design
DETAILED DELIVERABLES
Scope of work
Included services, deliverables and allowances for this service. Any monthly or total-package quantities apply to the periods stated below.On smaller screens, scroll across the table to view all columns.
| Item | Scope & responsibilities | Deliverable | Allowance / basis |
|---|---|---|---|
| 01 |
Brief & Asset Review
Review the video topic, target audience, platform requirements, brand guidelines, supplied images and intended headline |
Internal design brief | 1 video |
| 02 |
Thumbnail Content Direction
Define the primary message, attention hook, visual emphasis and content hierarchy |
Content direction | 1 direction |
| 03 |
Thumbnail Headline Refinement
Refine the client-supplied title into concise thumbnail copy suitable for quick viewing |
Thumbnail copy | Up to 2 headline options |
| 04 |
Design Option A
Develop the first thumbnail layout with a clear focal point, headline hierarchy and branded composition |
Design option | 1 option |
| 05 |
Design Option B
Develop an alternative layout using a different composition or visual emphasis |
Design option | 1 option |
| 06 |
Image Selection
Select the most suitable frame from supplied video footage or use client-supplied photography |
Selected image | 1 image |
| 07 |
Basic Image Treatment
Perform standard cropping, masking, exposure correction, background treatment and subject enhancement |
Treated image | 1 composition |
| 08 |
Branded Graphic Treatment
Apply existing brand colours, typography, graphic elements and logo treatment |
Branded composition | 1 system |
| 09 |
Final Thumbnail Refinement
Refine one client-selected option into the final approved thumbnail |
Final design | 1 selected option |
| 10 |
Landscape Adaptation
Prepare the approved design for landscape video-thumbnail placements such as YouTube and LinkedIn |
Landscape cover | 1 format |
| 11 |
Vertical Adaptation
Recompose the approved design for vertical cover placements such as Instagram Reels and TikTok |
Vertical cover | 1 format |
| 12 |
Safe-Area Adjustment
Adjust essential text and subject placement to reduce obstruction by platform-interface elements |
Applied to final formats | 2 formats |
| 13 |
Internal QA
Check spelling, readability, brand consistency, cropping, image quality and export settings |
QA-approved artwork | 1 check |
| 14 |
Consolidated Revisions
Revise the selected option based on one consolidated set of feedback per round |
Updated thumbnail | 2 rounds |
| 15 |
Final Artwork Export
Export the approved thumbnail and cover files for the agreed platforms |
High-resolution PNG/JPG | 1 final package |
COMMERCIAL CONDITIONS