AI & Stock Footage Explainer Video (60–90 Seconds)
DETAILED DELIVERABLES
Scope of work
Included services, deliverables and allowances for this service. Any monthly or total-package quantities apply to the periods stated below.On smaller screens, scroll across the table to view all columns.
| Item | Scope & responsibilities | Deliverable | Allowance / basis |
|---|---|---|---|
| 01 |
Brief & Source Review
Review the brief, product information, brand guidelines, references and intended CTA |
Internal production brief | 1 video |
| 02 |
Content Direction
Define the audience angle, narrative approach, key message and visual treatment |
Video direction | 1 direction |
| 03 |
Script Development
Write the narration and essential on-screen copy based on the supplied brief |
Production script | Up to 200 words |
| 04 |
Script Revisions
Refine the script based on consolidated client feedback |
Approved script | 2 rounds |
| 05 |
Scene & Visual Plan
Map the approved narration to stock footage, AI imagery, text and transition requirements |
Scene plan | Up to 15 scenes |
| 06 |
Visual Reference Direction
Establish the visual mood, footage style, colour treatment and pacing |
Reference board | 1 direction |
| 07 |
Stock Footage Curation
Search, shortlist and select suitable royalty-cleared footage from the agency’s standard library |
Selected footage | Up to 15 clips |
| 08 |
Video Assembly
Assemble the selected footage and visuals according to the approved scene plan |
First video edit | Up to 90 seconds |
| 09 |
Text Overlays
Add branded headlines, statistics, labels and CTA text |
On-screen text | Up to 10 instances |
| 10 |
Basic Motion Treatment
Apply simple text animation, image movement and standard transitions |
Integrated motion | Standard complexity |
| 11 |
AI Voice-Over
Produce the approved narration using one standard AI voice |
Voice-over recording | 1 voice, 1 language |
| 12 |
Background Music
Select and license one royalty-cleared track from the agency’s standard library |
Music track | 1 track |
| 13 |
Basic Sound Treatment
Add standard transitions and emphasis effects where appropriate |
Sound treatment | Standard complexity |
| 14 |
Colour Treatment
Balance and match footage from different sources for reasonable visual consistency |
Colour-treated video | 1 video |
| 15 |
Audio Mixing
Balance voice-over, music and sound effects |
Final audio mix | 1 video |
| 16 |
Subtitles
Create timed subtitles in the master language |
Burnt-in subtitle + SRT | 1 language |
| 17 |
Consolidated Revisions
Revise the edit without changing the approved script or overall direction |
Updated video | 2 rounds |
| 18 |
Internal QA
Check footage, timing, copy, subtitle accuracy, audio, brand consistency and export quality |
QA-approved master | 1 check |
| 19 |
Final Export
Export the approved video in one agreed aspect ratio |
MP4, Full HD | 1 master format |
COMMERCIAL CONDITIONS