Herne
Agency Partner, Director of Creative Marketing
THE BUSINESSES WE LOVE
We have a thing for businesses that take a little explaining.
The complicated ones. The technical ones.
Those are our favourites.
Because some of the most interesting businesses in the world aren't necessarily the easiest to understand. And we think that's a story worth telling.
CURIOUS BY NATURE.
CREATIVE BY DESIGN.
Why Foxar Gets Complex Businesses? Cause... We've been on your side of the complicated.
To:
The Curious Decision Maker
From:
Foxar Athon Team
Subject:
We've been on your side of the complicated.
Hi there,
Can we ask you something?
Have you ever hired a creative agency, only to spend half the meeting explaining how your industry actually works?
The products. The processes. The technical details. The things that make perfect sense to your team but somehow take forever to explain to everyone else.
We get it.
Before starting Foxar Athon, we've spent years working inside businesses that weren't exactly straightforward.
Financial services. Credit bureaus. Telecommunications. Hospitality. Copper commodity trading. Warehousing. Property development.
Quite a mix, we know.
But here's what we've learned.
Behind every business, there's a lot more going on than people see.
The operations. The commercial pressures. The people making difficult decisions. And all those little details that make your business different from the next one.
That's why we don't expect you to turn everything into a neat little marketing brief before talking to us.
Tell us the complicated version.
We actually want to hear it.
Because we didn't come into this just knowing how to make content.
We came with an understanding of how businesses work. And a curiosity for the things that make yours interesting.
Talk soon,
The Foxar Athon Team
About
01 / PEOPLE
HERNE — AGENCY PARTNER
The business brain with a creative design background.
Herne Gan
Agency Partner B2B Marketing Strategist
Herne's career has taken her from user experience design in Hong Kong's telecommunications industry to leading marketing for a credit bureau in Malaysia, with experience at Experian along the way.
With 12 years of branding and marketing experience, an MBA and a bachelor's degree in Creative Design, she brings together two ways of looking at the same problem.
THE COMMERCIAL SIDE ASKS
“Why should someone choose this business?”
THE CREATIVE SIDE ASKS
“How do we make them see it?”
For companies selling technical products or specialist services, both questions matter.
Because a beautiful campaign that doesn't explain the product isn't doing its job. And a technically accurate explanation that nobody wants to watch isn't much better.
Herne brings that balance into the way Foxar approaches content.
FOXAR ATHON
PEOPLE BEHIND THE WORK
About
02 / PEOPLE
VICTORIA — AGENCY PARTNER
The one who knows there's a whole business behind the marketing brief.
Victoria
Agency Partner Director of Finance & Operations
Victoria's background isn't the typical creative agency story.
She holds a master's degree in Accounting and Financial Management, began her career in auditing and spent eight years in the hospitality industry.
She's also supported family businesses involved in copper commodity trading, warehousing and land development.
That means she's familiar with businesses where the interesting part isn't always visible on the surface.
01 / COMMODITY TRADING
Behind a commodity transaction are commercial decisions and market realities.
02 / WAREHOUSING
Behind a warehouse are systems, processes and operational responsibilities.
03 / LAND DEVELOPMENT
Behind a development project are financial considerations, planning and coordination.
These aren't always easy businesses to explain in a social media post.
But understanding what's happening behind the scenes is often where a better story begins.
Victoria brings that financial and operational perspective to Foxar, helping keep the creative work connected to real business considerations.
FOXAR ATHON
PEOPLE BEHIND THE WORK
Meet the Team
Different personalities. Different strengths. One shared belief: if we're putting our name on something, it had better be good.
Victoria
Agency Partner, Director of Finance & Operations
Kylie
Creative Content & Digital Designer
Joey
Creative Operations & Digital Experience
Edel
Operations Assistant
ZC
Video Content Editor
Sidney
Creative Content Production
Yeeling
Market Researcher
