Video Text Overlays & Motion Graphics
DETAILED DELIVERABLES
Scope of work
Included services, deliverables and allowances for this service. Any monthly or total-package quantities apply to the periods stated below.On smaller screens, scroll across the table to view all columns.
| Item | Scope & responsibilities | Deliverable | Allowance / basis |
|---|---|---|---|
| 01 |
Video & Brand Review
Review the approved video edit, script, brand guidelines and required on-screen information |
Internal motion brief | 1 video |
| 02 |
Super Copy Planning
Identify the key headlines, names, facts, benefits and CTA that should appear on screen |
Super copy list | Up to 6 supers |
| 03 |
Text Hierarchy
Establish the visual hierarchy for headlines, supporting text, labels and CTA |
Text system | 1 direction |
| 04 |
Super Style Design
Create a branded style for on-screen text using the existing typography, colours and graphic system |
Super design style | 1 direction |
| 05 |
Title Super
Design and animate the opening headline or video title |
Animated title | 1 title |
| 06 |
Supporting Supers
Design and animate supporting headlines, benefits, facts or key phrases |
Animated supers | Up to 4 supers |
| 07 |
Lower Third
Design and animate a speaker name, role or product label where required |
Animated lower third | 1 treatment |
| 08 |
Basic Graphic Elements
Animate simple brand shapes, lines, icons, highlights or callouts supporting the video content |
Motion elements | Up to 3 elements |
| 09 |
Basic Transitions
Add simple branded transitions between selected scenes where appropriate |
Motion transitions | Up to 3 transitions |
| 10 |
CTA End Card
Design and animate the closing brand message, logo and call to action |
Animated end card | 1 end card |
| 11 |
Motion Timing
Synchronise supers and graphic elements with the speaker, music, action and video pacing |
Timed motion treatment | 15–30 seconds |
| 12 |
Motion Integration
Composite the approved motion elements into the existing video edit |
Integrated video | 1 master edit |
| 13 |
Internal QA
Check spelling, timing, readability, brand consistency, safe areas and export quality |
QA-approved video | 1 check |
| 14 |
Consolidated Revisions
Revise the motion treatment based on one consolidated set of client feedback per round |
Updated motion edit | 2 rounds |
| 15 |
Final Video Export
Export the approved motion-enhanced video in the original production format |
MP4 master file | 1 format |
COMMERCIAL CONDITIONS