AI & Stock Footage Explainer Video (60–90 Seconds)

Service fee: RM3,500 per 60–90-second video

End-to-end production of one scripted explainer assembled using AI-generated visuals, standard licensed stock footage, voice-over, text overlays and branded editing

Final deliverable

• Final output: 1 completed explainer video
• Allowance: 60–90 seconds

Detailed scope of work

1. Brief & Source Review
   Review the brief, product information, brand guidelines, references and intended CTA
   Output: Internal production brief
   Allowance: 1 video

2. Content Direction
   Define the audience angle, narrative approach, key message and visual treatment
   Output: Video direction
   Allowance: 1 direction

3. Script Development
   Write the narration and essential on-screen copy based on the supplied brief
   Output: Production script
   Allowance: Up to 200 words

4. Script Revisions
   Refine the script based on consolidated client feedback
   Output: Approved script
   Allowance: 2 rounds

5. Scene & Visual Plan
   Map the approved narration to stock footage, AI imagery, text and transition requirements
   Output: Scene plan
   Allowance: Up to 15 scenes

6. Visual Reference Direction
   Establish the visual mood, footage style, colour treatment and pacing
   Output: Reference board
   Allowance: 1 direction

7. Stock Footage Curation
   Search, shortlist and select suitable royalty-cleared footage from the agency’s standard library
   Output: Selected footage
   Allowance: Up to 15 clips

8. Video Assembly
   Assemble the selected footage and visuals according to the approved scene plan
   Output: First video edit
   Allowance: Up to 90 seconds

9. Text Overlays
   Add branded headlines, statistics, labels and CTA text
   Output: On-screen text
   Allowance: Up to 10 instances

10. Basic Motion Treatment
    Apply simple text animation, image movement and standard transitions
    Output: Integrated motion
    Allowance: Standard complexity

11. AI Voice-Over
    Produce the approved narration using one standard AI voice
    Output: Voice-over recording
    Allowance: 1 voice, 1 language

12. Background Music
    Select and license one royalty-cleared track from the agency’s standard library
    Output: Music track
    Allowance: 1 track

13. Basic Sound Treatment
    Add standard transitions and emphasis effects where appropriate
    Output: Sound treatment
    Allowance: Standard complexity

14. Colour Treatment
    Balance and match footage from different sources for reasonable visual consistency
    Output: Colour-treated video
    Allowance: 1 video

15. Audio Mixing
    Balance voice-over, music and sound effects
    Output: Final audio mix
    Allowance: 1 video

16. Subtitles
    Create timed subtitles in the master language
    Output: Burnt-in subtitle + SRT
    Allowance: 1 language

17. Consolidated Revisions
    Revise the edit without changing the approved script or overall direction
    Output: Updated video
    Allowance: 2 rounds

18. Internal QA
    Check footage, timing, copy, subtitle accuracy, audio, brand consistency and export quality
    Output: QA-approved master
    Allowance: 1 check

19. Final Export
    Export the approved video in one agreed aspect ratio
    Output: MP4, Full HD
    Allowance: 1 master format

Service boundary

Work outside the stated deliverables or allowances is quoted separately and added to the Sales Order only after approval.