Social-First Reel Production (15–30 Seconds)

Service fee: RM2,500 per reel; minimum 6 reels

Development and production of one concise, phone-shot vertical Reel designed for an authentic, fast-moving social-media format

Final deliverable

• Final output: 1 edited vertical Reel + caption
• Allowance: 1 set, minimum 6 sets

Detailed scope of work

1. Brief & Source Review
   Review the post objective, subject, supplied information, references, brand guidelines and intended CTA
   Output: Internal content brief
   Allowance: 1 topic

2. Content Direction
   Define the audience angle, content hook, central message and intended audience response
   Output: Content direction
   Allowance: 1 direction

3. Reel Concept
   Develop one straightforward social-first execution suitable for phone production
   Output: Reel concept
   Allowance: 1 concept

4. Content Outline
   Structure the Reel into hook, core message and closing CTA
   Output: Content outline
   Allowance: 1 outline

5. Talking Points / On-Screen Copy
   Prepare concise talking points or on-screen copy required for filming
   Output: Copy outline
   Allowance: Up to 75 words

6. Basic Shot List
   Identify the required speaking shots, action shots and simple supporting footage
   Output: Shot list
   Allowance: Up to 5 shots

7. Pre-Production Coordination
   Confirm the filming schedule, client-provided location, subject availability and required props
   Output: Production checklist
   Allowance: 1 arrangement

8. Phone Videography
   Record vertical footage using a current-generation smartphone
   Output: Raw vertical footage
   Allowance: Up to 45 minutes per Reel

9. Social-First Direction
   Guide the presenter’s delivery, pacing, positioning and basic actions during filming
   Output: On-set direction
   Allowance: 1 simple setup

10. Basic Audio Capture
    Capture dialogue using a compact wireless or phone-compatible microphone where required
    Output: Recorded dialogue
    Allowance: 1 speaker

11. Basic Lighting
    Use available light or one compact lighting setup
    Output: Basic lighting setup
    Allowance: 1 setup

12. Basic Video Editing
    Select footage, trim clips, arrange sequence and apply straightforward pacing and transitions
    Output: Edited Reel
    Allowance: 15–30 seconds

13. Text Overlay
    Add simple headlines, labels or CTA text using an existing brand style
    Output: On-screen text
    Allowance: Up to 5 text frames

14. Subtitle Treatment
    Add burnt-in subtitles in the master language
    Output: Subtitled video
    Allowance: 1 language

15. Basic Colour Correction
    Correct exposure, colour balance and visual consistency
    Output: Corrected footage
    Allowance: 1 video

16. Basic Audio Treatment
    Balance dialogue and background audio; apply basic noise reduction where possible
    Output: Mixed audio
    Allowance: 1 video

17. Licensed Background Music
    Select one suitable royalty-cleared music track from the agency’s standard library
    Output: Music integrated
    Allowance: 1 track

18. Caption Writing
    Write the posting caption, CTA and relevant hashtags
    Output: Master caption
    Allowance: 1 caption

19. Internal QA
    Check spelling, subtitle accuracy, brand consistency, aspect ratio and export quality
    Output: QA-approved video
    Allowance: 1 check

20. Consolidated Revisions
    Revise the edit based on one consolidated set of client feedback per round
    Output: Updated Reel
    Allowance: 2 rounds

21. Final Export
    Export the approved Reel for Facebook and Instagram publishing
    Output: MP4, 1080 × 1920 px
    Allowance: 1 master file

Service boundary

Work outside the stated deliverables or allowances is quoted separately and added to the Sales Order only after approval.