Social-First Reel Production (15–30 Seconds)

Review the post objective, subject, supplied information, references, brand guidelines and intended CTA

Define the audience angle, content hook, central message and intended audience response

Develop one straightforward social-first execution suitable for phone production

Structure the Reel into hook, core message and closing CTA

Prepare concise talking points or on-screen copy required for filming

Identify the required speaking shots, action shots and simple supporting footage

Confirm the filming schedule, client-provided location, subject availability and required props

Record vertical footage using a current-generation smartphone

Guide the presenter’s delivery, pacing, positioning and basic actions during filming

Capture dialogue using a compact wireless or phone-compatible microphone where required

Use available light or one compact lighting setup

Select footage, trim clips, arrange sequence and apply straightforward pacing and transitions

Add simple headlines, labels or CTA text using an existing brand style

Add burnt-in subtitles in the master language

Correct exposure, colour balance and visual consistency

Balance dialogue and background audio; apply basic noise reduction where possible

Select one suitable royalty-cleared music track from the agency’s standard library

Write the posting caption, CTA and relevant hashtags

Check spelling, subtitle accuracy, brand consistency, aspect ratio and export quality

Revise the edit based on one consolidated set of client feedback per round

Export the approved Reel for Facebook and Instagram publishing