META002 Meta Social Media Content (FB + IG) Q4 2026

Social Media Static Post: Copywriting & Design

Final output 1 static visual + master caption
Allowance 1 set

DETAILED DELIVERABLES

Scope of work

Included services, deliverables and allowances for this service. Any monthly or total-package quantities apply to the periods stated below.
Social Media Static Post: Copywriting & Design Service scope schedule

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Included scope, deliverables and allowances for Social Media Static Post: Copywriting & Design
Item Scope & responsibilities Deliverable Allowance / basis
01 Brief & Source Review

Review client brief, campaign context, supplied information, brand guidelines and intended CTA

 Internal content brief 1 topic
02 Content Direction

Define the post objective, target audience angle, key message, hook and intended response

 Content-direction statement 1 direction
03 Visual Copywriting

Develop the headline, supporting copy and CTA appearing within the artwork

 Visual copy 1 static
04 Visual Concept

Determine the composition, visual hierarchy, image treatment and presentation approach

 1 visual concept 1 direction
05 Static Visual Design

Design one branded static post using supplied brand assets and approved information

 Final static artwork 1 design
06 Image & Graphic Treatment

Select and apply suitable supplied assets, licensed stock images, icons or simple graphic elements

 Integrated into artwork Standard treatment
07 Master Caption Writing

Write one caption including opening hook, supporting message, CTA and relevant hashtags

 Caption document 1 caption
08 Platform Formatting

Prepare one shared artwork format suitable for Facebook and Instagram feed placement

 1080 × 1350 px 1 format
09 Internal QA

Check spelling, brand consistency, content accuracy against supplied information and export quality

 QA-approved files 1 check
10 Consolidated Revisions

Revise copy and design based on one consolidated set of feedback per round

 Updated static post 2 rounds
11 Final Artwork Export

Export the approved artwork and compile the final caption for publishing

 JPG/PNG + caption text 1 final set

Reading this scope: Allowances are per service unit or engagement, unless a different quantity or period is expressly stated. A blank allowance does not indicate unlimited work.

COMMERCIAL CONDITIONS

Important scope conditions

Work outside the stated deliverables or allowances is quoted separately and requires written approval.