Social Media Static Post: Copywriting & Design

Service fee: RM1,000 per set

Development of one platform-ready static post covering content direction, visual copy, design and master caption

Final deliverable

• Final output: 1 static visual + master caption
• Allowance: 1 set

Detailed scope of work

1. Brief & Source Review
   Review client brief, campaign context, supplied information, brand guidelines and intended CTA
   Output: Internal content brief
   Allowance: 1 topic

2. Content Direction
   Define the post objective, target audience angle, key message, hook and intended response
   Output: Content-direction statement
   Allowance: 1 direction

3. Visual Copywriting
   Develop the headline, supporting copy and CTA appearing within the artwork
   Output: Visual copy
   Allowance: 1 static

4. Visual Concept
   Determine the composition, visual hierarchy, image treatment and presentation approach
   Output: 1 visual concept
   Allowance: 1 direction

5. Static Visual Design
   Design one branded static post using supplied brand assets and approved information
   Output: Final static artwork
   Allowance: 1 design

6. Image & Graphic Treatment
   Select and apply suitable supplied assets, licensed stock images, icons or simple graphic elements
   Output: Integrated into artwork
   Allowance: Standard treatment

7. Master Caption Writing
   Write one caption including opening hook, supporting message, CTA and relevant hashtags
   Output: Caption document
   Allowance: 1 caption

8. Platform Formatting
   Prepare one shared artwork format suitable for Facebook and Instagram feed placement
   Output: 1080 × 1350 px
   Allowance: 1 format

9. Internal QA
   Check spelling, brand consistency, content accuracy against supplied information and export quality
   Output: QA-approved files
   Allowance: 1 check

10. Consolidated Revisions
    Revise copy and design based on one consolidated set of feedback per round
    Output: Updated static post
    Allowance: 2 rounds

11. Final Artwork Export
    Export the approved artwork and compile the final caption for publishing
    Output: JPG/PNG + caption text
    Allowance: 1 final set

Service boundary

Work outside the stated deliverables or allowances is quoted separately and added to the Sales Order only after approval.