SAPKG001 SEO + AEO Retainer Package Q4 2026

SEO + AEO Essentials (20 Keywords)

Final output Monthly SEO + AEO programme
Allowance 20 tracked priority keywords
Minimum term 12 months
Payment schedule First 3 months payable before commencement; each following 3-month period is payable in advance.

DETAILED DELIVERABLES

Scope of work

Included services, deliverables and allowances for this service. Any monthly or total-package quantities apply to the periods stated below.
SEO + AEO Essentials (20 Keywords) Service scope schedule

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Included scope, deliverables and allowances for SEO + AEO Essentials (20 Keywords)
Item Scope & responsibilities Deliverable Allowance / basis
01 Contract term

Retainer provision for contract term

 Included SEO + AEO component 12 months
02 Annual fee

Retainer provision for annual fee

 Included SEO + AEO component 54000
03 Recommended for

Retainer provision for recommended for

 Included SEO + AEO component Focused SME or single-service website
04 Website coverage

Retainer provision for website coverage

 Included SEO + AEO component 1 domain
05 Market coverage

Retainer provision for market coverage

 Included SEO + AEO component 1 country
06 Language

Retainer provision for language

 Included SEO + AEO component 1 language
07 Priority ICPs

Retainer provision for priority icps

 Included SEO + AEO component 1
08 Tracked priority keywords

Retainer provision for tracked priority keywords

 Included SEO + AEO component 20
09 Search themes / clusters

Retainer provision for search themes / clusters

 Included SEO + AEO component Up to 3
10 Competitors monitored

Retainer provision for competitors monitored

 Included SEO + AEO component Up to 3
11 Initial technical crawl

Retainer provision for initial technical crawl

 Included SEO + AEO component Up to 100 URLs
12 Keyword-to-page mapping

Retainer provision for keyword-to-page mapping

 Included SEO + AEO component Up to 15 URLs
13 Priority SERP reviews

Retainer provision for priority serp reviews

 Included SEO + AEO component Up to 10 queries
14 AEO question targets

Retainer provision for aeo question targets

 Included SEO + AEO component Up to 20
15 Initial priority-page audit

Retainer provision for initial priority-page audit

 Included SEO + AEO component Up to 5 pages
16 Existing-page optimisations from Month 3

Retainer provision for existing-page optimisations from month 3

 Included SEO + AEO component Up to 2 monthly
17 New authority articles from Month 3

Retainer provision for new authority articles from month 3

 Included SEO + AEO component 1 monthly
18 Total new authority articles in Year 1

Retainer provision for total new authority articles in year 1

 Included SEO + AEO component 10
19 Article length

Retainer provision for article length

 Included SEO + AEO component Up to 1,200 words
20 AEO answer enhancements

Retainer provision for aeo answer enhancements

 Included SEO + AEO component 1 page monthly
21 Metadata optimisation

Retainer provision for metadata optimisation

 Included SEO + AEO component Up to 4 pages monthly
22 Internal-link recommendations

Retainer provision for internal-link recommendations

 Included SEO + AEO component Up to 10 monthly
23 Technical health review

Retainer provision for technical health review

 Included SEO + AEO component Monthly
24 Full technical recrawl

Retainer provision for full technical recrawl

 Included SEO + AEO component Quarterly
25 Schema recommendations

Retainer provision for schema recommendations

 Included SEO + AEO component Up to 1 page type quarterly
26 Content-gap refresh

Retainer provision for content-gap refresh

 Included SEO + AEO component Every 6 months
27 Competitor review

Retainer provision for competitor review

 Included SEO + AEO component Every 6 months
28 AI-answer visibility observations

Retainer provision for ai-answer visibility observations

 Included SEO + AEO component Up to 10 prompts quarterly
29 Monthly performance report

Retainer provision for monthly performance report

 Included SEO + AEO component Included
30 Monthly review meeting

Retainer provision for monthly review meeting

 Included SEO + AEO component 45 minutes
31 Developer coordination

Retainer provision for developer coordination

 Included SEO + AEO component Up to 30 minutes monthly
32 Annual review and Year 2 roadmap

Retainer provision for annual review and year 2 roadmap

 Included SEO + AEO component Included

Reading this scope: Allowances are per service unit or engagement, unless a different quantity or period is expressly stated. A blank allowance does not indicate unlimited work.

PROJECT TIMELINE

Delivery roadmap

Move horizontally through the stages to see how the engagement progresses.
STAGE 01

1: Measurement Foundation

Establish the measurement foundation required to track organic visibility, website behaviour and search performance

Focus / output Discovery session, GA4/GSC/GTM review, conversion tracking, technical baseline crawl, organic-performance baseline and keyword-tracking setup
STAGE 02

2: Search Strategy

Connect commercial priorities, buyer demand, Google search behaviour and answer-engine visibility opportunities

Focus / output ICP search journey, keyword research, competitor analysis, search intent, keyword-to-page map, AEO question map, content gaps and 12-month roadmap
STAGE 03

3: Technical & Architecture Foundation

Resolve or prioritise technical barriers that affect crawling, indexing and page discovery

Focus / output Technical implementation sheet, sitemap review, indexation review, canonical review, redirect review, site architecture and internal-linking plan
STAGE 04

4: Commercial Page Optimisation

Strengthen the pages most closely connected to services, solutions and conversions

Focus / output Priority-page optimisation, metadata, heading structure, intent coverage, answer sections, CTA alignment and internal links
STAGE 05

5: Authority Content Launch

Begin building supporting content around priority commercial topics

Focus / output Authority articles, content-cluster mapping, internal links and supporting AEO answers according to package volume
STAGE 06

6: AEO & Structured Content

Improve the website’s ability to provide clear, extractable and well-supported answers

Focus / output Direct-answer sections, FAQs, entity coverage, proof signals and structured-data recommendations
STAGE 07

7: Topic-Cluster Expansion

Expand topical coverage around proven commercial search opportunities

Focus / output New authority content, supporting-query coverage and cluster-to-service-page linking
STAGE 08

8: Performance Optimisation

Improve pages receiving impressions but underperforming in ranking, CTR or engagement

Focus / output Query review, title and metadata testing, content refreshes, intent alignment and conversion-path improvements
STAGE 09

9: Competitor & Content-Gap Refresh

Review changes in competitor visibility, search results and unanswered buyer questions

Focus / output Updated competitor review, gap analysis, new topic opportunities and revised content priorities
STAGE 10

10: Search-to-Conversion Alignment

Strengthen the relationship between organic visibility and meaningful website action

Focus / output Landing-page optimisation, CTA refinement, internal pathways and conversion-performance review
STAGE 11

11: Content Consolidation

Improve, merge or reposition content that is competing, declining or failing to perform

Focus / output Content-decay review, cannibalisation review, page refreshes, consolidation and redirect recommendations
STAGE 12

12: Annual Review & Year 2 Plan

Evaluate performance and establish the next growth priorities

Focus / output Annual performance report, keyword and page review, wins and gaps, technical health summary and Year 2 roadmap

COMMERCIAL CONDITIONS

Important scope conditions

Twelve-month retainer. Monthly delivery allowances follow the selected package tier and confirmed project schedule.
Payment terms: The first three months are invoiced and payable in advance before work commences. Thereafter, each subsequent three-month billing period is invoiced and payable in advance before that period begins.