SALE001
Sales Collateral
Q4 2026
One-Page Sales PDF: Copywriting & Design
DETAILED DELIVERABLES
Scope of work
Included services, deliverables and allowances for this service. Any monthly or total-package quantities apply to the periods stated below.
One-Page Sales PDF: Copywriting & Design
Service scope schedule
On smaller screens, scroll across the table to view all columns.
| Item | Scope & responsibilities | Deliverable | Allowance / basis |
|---|---|---|---|
| 01 |
Discovery Meeting
Clarify the audience, objective, product focus, key messages, proof points, mandatory information and CTA |
Discovery notes | Up to 60 minutes |
| 02 |
Brief & Source Review
Review client-supplied product information, existing collateral, brand guidelines and approved claims |
Source summary | 1 topic |
| 03 |
Content Direction
Define the sales angle, information hierarchy, lead message and intended reader action |
Content direction | 1 direction |
| 04 |
Content Rewrite
Rewrite and condense supplied information into clear, persuasive one-pager copy |
Final page copy | Up to 600 words |
| 05 |
Headline & CTA Development
Develop the headline, subheadline, section labels and primary CTA |
Message set | 1 direction |
| 06 |
Layout Planning
Structure the page for clear reading hierarchy, proof, product information and conversion |
Page wireframe | 1 layout |
| 07 |
One-Pager Design
Design one branded A4 page using supplied brand assets, imagery and approved information |
Designed one-pager | 1 page |
| 08 |
Standard Graphic Treatment
Apply simple icons, callouts, product highlights or basic data presentation where required |
Integrated graphics | Standard complexity |
| 09 |
Consolidated Revisions
Revise the copy and design based on one consolidated set of client feedback per round |
Updated one-pager | 2 rounds |
| 10 |
Final Artwork Export
Prepare print-ready and screen-optimised versions of the approved design |
PDF + JPG preview | 1 final package |
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