MPKG002 Meta Content Package Q4 2026

Facebook & Instagram Content Growth

Final output Monthly Meta content strategy and production programme
Allowance 7
Minimum term 6 months
Payment schedule First 3 months payable before commencement; each following 3-month period is payable in advance.

DETAILED DELIVERABLES

Scope of work

Included services, deliverables and allowances for this service. Any monthly or total-package quantities apply to the periods stated below.
Facebook & Instagram Content Growth Service scope schedule

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Included scope, deliverables and allowances for Facebook & Instagram Content Growth
Item Scope & responsibilities Deliverable Allowance / basis
01 Month 1 — Strategy & Setup

Discovery and development of the audience framework, messaging, content pillars, visual direction, measurement baseline, approval workflow and six-month roadmap. No recurring content production allowance is counted in Month 1.

 Approved strategy foundation and Month 2 content plan 1 setup phase
02 ICP & Audience Framework

Define the priority audience framework during Month 1 to guide content decisions from Month 2 onward.

 Approved audience framework Up to 2 ICPs
03 Content Pillars, Messaging & Visual Direction

Establish the recurring themes, messaging direction and visual approach during Month 1.

 Approved content foundation 5 pillars; Message house + visual mood board
04 Month 2–6 — Monthly Content Mix

Recurring content production begins in Month 2 and is delivered in each monthly cycle through Month 6.

 Static + carousel + social-first reels 7 content sets per month
05 Single Static Post Sets

Content direction, visual copy, static design and caption for each approved static post.

 Platform-ready static post sets 3 per month, Months 2–6
06 Carousel Content Sets

Content direction, four-slide visual copy, four-slide design and master caption.

 Platform-ready 4-slide carousel sets 2 per month, Months 2–6
07 Reel Content Sets

Content direction, production, edit, subtitles, colour treatment and caption according to the selected tier.

 Platform-ready 15–30-second vertical reels 2 social-first reels per month, Months 2–6
08 Monthly Content Calendar

Map approved content into the monthly publishing sequence from Month 2 onward.

 Monthly content calendar 1 calendar per production month
09 Captions, Hashtags & CTA

Develop one master caption, relevant hashtags and one CTA for every included content set.

 Copy deck for approved content Included with each content set
10 Consolidated Revisions

Apply consolidated client feedback within the approved direction and allowance.

 Revised approved content 2 rounds per content set
11 Organic Performance Review

Review organic performance after sufficient platform data becomes available and use the findings to guide the next content cycle.

 Monthly report + recommendations 1 per active review cycle
12 Monthly Review Meeting

Review progress, approvals, performance signals and the next production cycle.

 Meeting notes and agreed actions 45 minutes
13 Platforms & Language

Develop one approved master content set for Facebook and Instagram in one agreed language.

 Facebook + Instagram master content 2 Meta platforms; 1 language
14 Scheduling & Publishing

Scheduling and publishing are excluded from the package production fee and are added only when required.

 Separately quoted operational service Excluded — RM100/post/platform
15 Reel Production Model

Reel production is planned according to the selected tier and production-efficiency requirements.

 Confirmed production schedule Batch production; typically 6 reels per quarterly shoot

Reading this scope: Allowances are per service unit or engagement, unless a different quantity or period is expressly stated. A blank allowance does not indicate unlimited work.

PROJECT TIMELINE

Delivery roadmap

Move horizontally through the stages to see how the engagement progresses.
STAGE 01

Month 1: Strategy & setup only

Discovery, ICP, message framework, content pillars, visual direction, measurement baseline, approval workflow and six-month content roadmap. No recurring content production allowance is counted in Month 1.

Focus / output Approved strategy foundation and Month 2 content plan
STAGE 02

Month 2: First content delivery cycle

Produce and deliver the first full monthly content mix and establish consistent publishing themes

Focus / output Reach, engagement and initial format baseline
STAGE 03

Month 3: Early format optimisation

Refine hooks, topics and creative treatments using performance signals from Month 2

Focus / output Early static, carousel and reel response
STAGE 04

Month 4: Evidence-led expansion

Use performance evidence from Months 2–3 to scale stronger pillars, formats and proof-led content

Focus / output Repeatable high-performing themes
STAGE 05

Month 5: Lead-generation emphasis

Continue the monthly content mix while testing clearer service, product and enquiry CTAs

Focus / output CTA and intent signals
STAGE 06

Month 6: Final content cycle & renewal review

Deliver the final monthly content mix, consolidate six-month learnings and recommend the next-cycle plan

Focus / output Performance review, efficiency and next priorities

COMMERCIAL CONDITIONS

Important scope conditions

Six-month term: Month 1 strategy setup is included only with completion of the six-month term. Early termination is subject to the remaining unamortised strategy fee and committed production costs.
Content scope: Month 1 is dedicated to strategy and setup. Recurring production allowances apply from Month 2 through Month 6 and do not roll over unless agreed in writing. One content set is one approved master concept for Facebook and Instagram.
Reel shoots: Tier 2 and Tier 3 reels are planned in batches for production efficiency. Location rental, permits, MUA, styling, props, talent, usage rights, travel and overtime are excluded.
Client inputs: Pricing assumes timely access to brand assets, product information, approvals, filming access and one consolidated feedback set per revision round.
Paid media: Media budget, boosting, paid-ad management and paid usage rights are excluded unless separately quoted.
Payment terms: The first three months are invoiced and payable in advance before work commences. Thereafter, each subsequent three-month billing period is invoiced and payable in advance before that period begins.