Facebook & Instagram Content Essentials

Six-month Facebook and Instagram content strategy and production programme.

Package inclusions

• Monthly fee: RM5,000 per month
• Monthly content mix: Static + carousel
• Single static post sets: 4
• Carousel content sets (4 slides): 2
• Reel content sets (15–30s): —
• Total monthly content sets: 6
• Audience framework: 1 ICP
• Content pillars: 3 pillars
• Messaging & visual direction: Core message + 1 visual direction
• Monthly content calendar: Included
• Caption, hashtags & CTA: Included
• Consolidated revisions: 2 rounds per content set
• Organic performance snapshot: Monthly summary
• Monthly review meeting: 30 minutes
• Platforms: Facebook + Instagram
• Language allowance: 1 language
• Scheduling & publishing: Excluded — RM100/post/platform
• Reel production model: Not applicable

Month 1–6 delivery roadmap

1. Month 1 — Strategy & setup: Discovery, ICP, message framework, pillars, visual direction, six-month roadmap and first content batch
   Optimisation lens: Measurement baseline and approval workflow
2. Month 2 — Launch & baseline: Deliver the full monthly content mix and establish consistent publishing themes
   Optimisation lens: Reach, engagement and early format signals
3. Month 3 — Format optimisation: Refine hooks, topics and creative treatments using two months of performance evidence
   Optimisation lens: Static vs carousel vs reel response
4. Month 4 — Winning-theme expansion: Scale proven pillars and introduce stronger proof, education or case-study content
   Optimisation lens: Repeatable high-performing themes
5. Month 5 — Lead-generation emphasis: Increase conversion-led content and test clearer service, product and enquiry CTAs
   Optimisation lens: CTA and intent signals
6. Month 6 — Consolidation & renewal: Six-month performance review, creative learnings and recommended next-cycle plan
   Optimisation lens: Retention, efficiency and next priorities

Commercial and production conditions

• Six-month term: Month 1 strategy setup is included only with completion of the six-month term. Early termination is subject to the remaining unamortised strategy fee and committed production costs.
• Content scope: Quantities are monthly allowances and do not roll over unless agreed in writing. One content set is one approved master concept for Facebook and Instagram.
• Reel shoots: Tier 2 and Tier 3 reels are planned in batches for production efficiency. Location rental, permits, MUA, styling, props, talent, usage rights, travel and overtime are excluded.
• Client inputs: Pricing assumes timely access to brand assets, product information, approvals, filming access and one consolidated feedback set per revision round.
• Paid media: Media budget, boosting, paid-ad management and paid usage rights are excluded unless separately quoted.