Professionally Directed Reel Production (15–30 Seconds)

Service fee: RM3,500 per reel; minimum 6 reels

Development and production of one professionally directed vertical Reel using a mirrorless or cinema-style camera, controlled lighting, dedicated audio and more developed post-production

Final deliverable

• Final output: 1 professionally edited vertical Reel + caption
• Allowance: 1 set, minimum 6 sets

Detailed scope of work

1. Brief & Source Review
   Review the objective, subject, supplied information, references, brand guidelines and intended CTA
   Output: Internal content brief
   Allowance: 1 topic

2. Content Direction
   Define the audience angle, content hook, central message, narrative approach and intended response
   Output: Content direction
   Allowance: 1 direction

3. Reel Concept
   Develop one directed creative execution aligned with the campaign or content objective
   Output: Reel concept
   Allowance: 1 concept

4. Short-Form Script
   Write the spoken dialogue, voice-over or scene-based content for the Reel
   Output: Production script
   Allowance: Up to 90 words

5. Scene Structure
   Break the script into individual shots, scenes, actions and text requirements
   Output: Scene breakdown
   Allowance: Up to 8 shots

6. Shot List
   Define framing, camera movement, presenter action and supporting B-roll requirements
   Output: Production shot list
   Allowance: Up to 8 shots

7. Pre-Production Coordination
   Coordinate the filming schedule, client-provided location, presenter availability, props and production requirements
   Output: Production checklist
   Allowance: 1 arrangement

8. Professional Videography
   Record vertical footage using a professional mirrorless, DSLR or equivalent video camera
   Output: Professional raw footage
   Allowance: Shared shoot session

9. Creative Direction
   Direct presenter delivery, action, visual composition, pacing and overall execution
   Output: On-set direction
   Allowance: 1 concept

10. Camera Operation
    Operate the camera, lenses, framing, movement and technical recording settings
    Output: Camera operation
    Allowance: Up to 1 hour per Reel

11. Production Assistance
    Support equipment setup, lighting, continuity, props and basic production logistics
    Output: Production support
    Allowance: Shared shoot session

12. Professional Audio Capture
    Record presenter dialogue using a wireless, lavalier or directional microphone
    Output: Recorded dialogue
    Allowance: Up to 2 speakers

13. Controlled Lighting
    Set up basic professional lighting suitable for the selected location and concept
    Output: Up to 2 lighting setups
    Allowance: Included

14. Supporting B-Roll
    Capture product, environment, action or detail shots required by the approved shot list
    Output: B-roll footage
    Allowance: Up to 5 B-roll shots

15. Video Editing
    Select footage, assemble the narrative, refine pacing and apply appropriate transitions
    Output: Edited Reel
    Allowance: 15–30 seconds

16. Branded Text Treatment
    Add designed headlines, labels, key messages and CTA text based on the existing brand identity
    Output: On-screen graphics
    Allowance: Up to 8 text frames

17. Subtitle Treatment
    Add formatted, burnt-in subtitles in the master language
    Output: Subtitled video
    Allowance: 1 language

18. Colour Grading
    Apply a consistent visual grade to enhance tone, contrast and brand alignment
    Output: Colour-graded video
    Allowance: 1 video

19. Audio Mixing
    Balance dialogue, background sound and music; perform standard audio cleanup
    Output: Mixed audio
    Allowance: 1 video

20. Licensed Background Music
    Select one royalty-cleared music track from the agency’s standard library
    Output: Music integrated
    Allowance: 1 track

21. Caption Writing
    Write the posting caption, CTA and relevant hashtags
    Output: Master caption
    Allowance: 1 caption

22. Internal QA
    Check edit continuity, subtitle accuracy, colour, audio, brand consistency and export quality
    Output: QA-approved video
    Allowance: 1 check

23. Consolidated Revisions
    Revise the edit based on one consolidated set of client feedback per round
    Output: Updated Reel
    Allowance: 2 rounds

24. Final Export
    Export the approved Reel for Facebook and Instagram publishing
    Output: MP4, 1080 × 1920 px
    Allowance: 1 master file

Service boundary

Work outside the stated deliverables or allowances is quoted separately and added to the Sales Order only after approval.