Professionally Directed Reel Production (15–30 Seconds)

Review the objective, subject, supplied information, references, brand guidelines and intended CTA

Define the audience angle, content hook, central message, narrative approach and intended response

Develop one directed creative execution aligned with the campaign or content objective

Write the spoken dialogue, voice-over or scene-based content for the Reel

Break the script into individual shots, scenes, actions and text requirements

Define framing, camera movement, presenter action and supporting B-roll requirements

Coordinate the filming schedule, client-provided location, presenter availability, props and production requirements

Record vertical footage using a professional mirrorless, DSLR or equivalent video camera

Direct presenter delivery, action, visual composition, pacing and overall execution

Operate the camera, lenses, framing, movement and technical recording settings

Support equipment setup, lighting, continuity, props and basic production logistics

Record presenter dialogue using a wireless, lavalier or directional microphone

Set up basic professional lighting suitable for the selected location and concept

Capture product, environment, action or detail shots required by the approved shot list

Select footage, assemble the narrative, refine pacing and apply appropriate transitions

Add designed headlines, labels, key messages and CTA text based on the existing brand identity

Add formatted, burnt-in subtitles in the master language

Apply a consistent visual grade to enhance tone, contrast and brand alignment

Balance dialogue, background sound and music; perform standard audio cleanup

Select one royalty-cleared music track from the agency’s standard library

Write the posting caption, CTA and relevant hashtags

Check edit continuity, subtitle accuracy, colour, audio, brand consistency and export quality

Revise the edit based on one consolidated set of client feedback per round

Export the approved Reel for Facebook and Instagram publishing