Custom 2D Animated Explainer Video (60–90 Seconds)
DETAILED DELIVERABLES
Scope of work
Included services, deliverables and allowances for this service. Any monthly or total-package quantities apply to the periods stated below.On smaller screens, scroll across the table to view all columns.
| Item | Scope & responsibilities | Deliverable | Allowance / basis |
|---|---|---|---|
| 01 |
Brief & Source Review
Review the client brief, product information, technical materials, brand guidelines, references and intended CTA |
Internal production brief | 1 video |
| 02 |
Communication Objective
Define the audience, key message, intended response and role of the video |
Video direction | 1 direction |
| 03 |
Narrative Structure
Structure the video into hook, problem, explanation, solution, proof and CTA |
Narrative outline | 1 structure |
| 04 |
Script Development
Write the complete narration and on-screen content based on the approved brief |
Production script | Up to 200 words |
| 05 |
Script Revisions
Refine the script based on consolidated client feedback |
Approved script | 2 rounds |
| 06 |
Scene Breakdown
Divide the approved script into scenes with corresponding visual and motion requirements |
Scene plan | Up to 15 scenes |
| 07 |
Visual Style Direction
Define the illustration style, graphic treatment, typography, colours and animation character |
Style direction | 1 direction |
| 08 |
Key Style Frames
Develop representative frames showing the intended final visual treatment |
Designed frames | Up to 3 frames |
| 09 |
Storyboard
Design the complete scene-by-scene visual storyboard based on the approved script |
Full storyboard | Up to 15 scenes |
| 10 |
Storyboard Revisions
Revise composition, information hierarchy and scene planning before animation |
Approved storyboard | 2 rounds |
| 11 |
Graphic Asset Development
Create the required branded shapes, icons, diagrams and standard vector elements |
Production assets | Standard complexity |
| 12 |
2D Motion Animation
Animate the approved storyboard, typography, graphic elements, icons and transitions |
Animated video | Up to 90 seconds |
| 13 |
Kinetic Typography
Animate key headlines, statistics, labels and CTA copy where required |
Integrated typography | Up to 12 instances |
| 14 |
Scene Transitions
Develop consistent transitions between the approved scenes |
Animated transitions | Up to 15 scenes |
| 15 |
Voice-Over
Produce one approved narration using standard AI voice or standard human voice talent |
Voice-over recording | 1 voice, 1 language |
| 16 |
Background Music
Select and license one suitable royalty-cleared track from the agency’s standard library |
Music track | 1 track |
| 17 |
Sound Design
Add standard transition sounds, interface sounds and emphasis effects |
Sound treatment | Standard complexity |
| 18 |
Audio Mixing
Balance voice-over, music and sound effects for clear playback |
Final audio mix | 1 video |
| 19 |
Subtitles
Create timed subtitles in the master language |
Burnt-in subtitle + SRT | 1 language |
| 20 |
Animation Revisions
Revise the animated video without changing the approved script or storyboard |
Updated animation | 2 rounds |
| 21 |
Internal QA
Check animation, timing, spelling, subtitle accuracy, audio, brand consistency and export quality |
QA-approved master | 1 check |
| 22 |
Final Export
Export the approved video in one agreed aspect ratio |
MP4, Full HD | 1 master format |
COMMERCIAL CONDITIONS