MOTV001 Short-Form Video Production Q4 2026

Custom 2D Animated Explainer Video (60–90 Seconds)

Final output 1 completed explainer video
Allowance 60–90 seconds

DETAILED DELIVERABLES

Scope of work

Included services, deliverables and allowances for this service. Any monthly or total-package quantities apply to the periods stated below.
Custom 2D Animated Explainer Video (60–90 Seconds) Service scope schedule

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Included scope, deliverables and allowances for Custom 2D Animated Explainer Video (60–90 Seconds)
Item Scope & responsibilities Deliverable Allowance / basis
01 Brief & Source Review

Review the client brief, product information, technical materials, brand guidelines, references and intended CTA

Internal production brief 1 video
02 Communication Objective

Define the audience, key message, intended response and role of the video

Video direction 1 direction
03 Narrative Structure

Structure the video into hook, problem, explanation, solution, proof and CTA

Narrative outline 1 structure
04 Script Development

Write the complete narration and on-screen content based on the approved brief

Production script Up to 200 words
05 Script Revisions

Refine the script based on consolidated client feedback

Approved script 2 rounds
06 Scene Breakdown

Divide the approved script into scenes with corresponding visual and motion requirements

Scene plan Up to 15 scenes
07 Visual Style Direction

Define the illustration style, graphic treatment, typography, colours and animation character

Style direction 1 direction
08 Key Style Frames

Develop representative frames showing the intended final visual treatment

Designed frames Up to 3 frames
09 Storyboard

Design the complete scene-by-scene visual storyboard based on the approved script

Full storyboard Up to 15 scenes
10 Storyboard Revisions

Revise composition, information hierarchy and scene planning before animation

Approved storyboard 2 rounds
11 Graphic Asset Development

Create the required branded shapes, icons, diagrams and standard vector elements

Production assets Standard complexity
12 2D Motion Animation

Animate the approved storyboard, typography, graphic elements, icons and transitions

Animated video Up to 90 seconds
13 Kinetic Typography

Animate key headlines, statistics, labels and CTA copy where required

Integrated typography Up to 12 instances
14 Scene Transitions

Develop consistent transitions between the approved scenes

Animated transitions Up to 15 scenes
15 Voice-Over

Produce one approved narration using standard AI voice or standard human voice talent

Voice-over recording 1 voice, 1 language
16 Background Music

Select and license one suitable royalty-cleared track from the agency’s standard library

Music track 1 track
17 Sound Design

Add standard transition sounds, interface sounds and emphasis effects

Sound treatment Standard complexity
18 Audio Mixing

Balance voice-over, music and sound effects for clear playback

Final audio mix 1 video
19 Subtitles

Create timed subtitles in the master language

Burnt-in subtitle + SRT 1 language
20 Animation Revisions

Revise the animated video without changing the approved script or storyboard

Updated animation 2 rounds
21 Internal QA

Check animation, timing, spelling, subtitle accuracy, audio, brand consistency and export quality

QA-approved master 1 check
22 Final Export

Export the approved video in one agreed aspect ratio

MP4, Full HD 1 master format

COMMERCIAL CONDITIONS

Important scope conditions

Work outside the stated deliverables or allowances is quoted separately and requires written approval.