Custom 2D Animated Explainer Video (60–90 Seconds)

Service fee: RM8,500 per 60–90-second video

End-to-end development of one scripted 2D animated explainer covering scripting, storyboard, visual development, animation, voice-over and sound

Final deliverable

• Final output: 1 completed explainer video
• Allowance: 60–90 seconds

Detailed scope of work

1. Brief & Source Review
   Review the client brief, product information, technical materials, brand guidelines, references and intended CTA
   Output: Internal production brief
   Allowance: 1 video

2. Communication Objective
   Define the audience, key message, intended response and role of the video
   Output: Video direction
   Allowance: 1 direction

3. Narrative Structure
   Structure the video into hook, problem, explanation, solution, proof and CTA
   Output: Narrative outline
   Allowance: 1 structure

4. Script Development
   Write the complete narration and on-screen content based on the approved brief
   Output: Production script
   Allowance: Up to 200 words

5. Script Revisions
   Refine the script based on consolidated client feedback
   Output: Approved script
   Allowance: 2 rounds

6. Scene Breakdown
   Divide the approved script into scenes with corresponding visual and motion requirements
   Output: Scene plan
   Allowance: Up to 15 scenes

7. Visual Style Direction
   Define the illustration style, graphic treatment, typography, colours and animation character
   Output: Style direction
   Allowance: 1 direction

8. Key Style Frames
   Develop representative frames showing the intended final visual treatment
   Output: Designed frames
   Allowance: Up to 3 frames

9. Storyboard
   Design the complete scene-by-scene visual storyboard based on the approved script
   Output: Full storyboard
   Allowance: Up to 15 scenes

10. Storyboard Revisions
    Revise composition, information hierarchy and scene planning before animation
    Output: Approved storyboard
    Allowance: 2 rounds

11. Graphic Asset Development
    Create the required branded shapes, icons, diagrams and standard vector elements
    Output: Production assets
    Allowance: Standard complexity

12. 2D Motion Animation
    Animate the approved storyboard, typography, graphic elements, icons and transitions
    Output: Animated video
    Allowance: Up to 90 seconds

13. Kinetic Typography
    Animate key headlines, statistics, labels and CTA copy where required
    Output: Integrated typography
    Allowance: Up to 12 instances

14. Scene Transitions
    Develop consistent transitions between the approved scenes
    Output: Animated transitions
    Allowance: Up to 15 scenes

15. Voice-Over
    Produce one approved narration using standard AI voice or standard human voice talent
    Output: Voice-over recording
    Allowance: 1 voice, 1 language

16. Background Music
    Select and license one suitable royalty-cleared track from the agency’s standard library
    Output: Music track
    Allowance: 1 track

17. Sound Design
    Add standard transition sounds, interface sounds and emphasis effects
    Output: Sound treatment
    Allowance: Standard complexity

18. Audio Mixing
    Balance voice-over, music and sound effects for clear playback
    Output: Final audio mix
    Allowance: 1 video

19. Subtitles
    Create timed subtitles in the master language
    Output: Burnt-in subtitle + SRT
    Allowance: 1 language

20. Animation Revisions
    Revise the animated video without changing the approved script or storyboard
    Output: Updated animation
    Allowance: 2 rounds

21. Internal QA
    Check animation, timing, spelling, subtitle accuracy, audio, brand consistency and export quality
    Output: QA-approved master
    Allowance: 1 check

22. Final Export
    Export the approved video in one agreed aspect ratio
    Output: MP4, Full HD
    Allowance: 1 master format

Service boundary

Work outside the stated deliverables or allowances is quoted separately and added to the Sales Order only after approval.