Conversion Landing Page: UX/UI Design

Service fee: RM3,500 per landing page

Conversion-focused UX/UI design for one standalone campaign, service, product or lead-generation landing page.

Final deliverable

• Final output: Desktop and mobile Figma design with developer handoff
• Allowance: 1 landing page, up to 10 sections and 1 standard lead form

Detailed scope of work

1. Discovery Meeting
   Clarify the offer, audience, campaign objective, available content, proof and required CTA.
   Output: Discovery notes
   Allowance: Up to 60 minutes

2. Objective & Audience Definition
   Define the primary offer, target visitor and intended conversion action.
   Output: Landing-page objective
   Allowance: 1 offer + 1 primary audience

3. Reference Review
   Review relevant landing pages for hierarchy, persuasion and conversion patterns.
   Output: Reference observations
   Allowance: Up to 3 references

4. Conversion-Path Planning
   Plan how the visitor moves from the lead message through proof to the primary CTA.
   Output: Conversion path
   Allowance: 1 primary action

5. Content Hierarchy
   Organise client-supplied content into a clear, persuasive page sequence.
   Output: Page outline
   Allowance: Up to 10 sections

6. Low-Fidelity Wireframe
   Design the desktop page structure, content order, CTA placement and form position.
   Output: Desktop wireframe
   Allowance: 1 page

7. Responsive UI Design
   Design the approved page for desktop and mobile using supplied brand assets.
   Output: High-fidelity designs
   Allowance: 1 desktop + 1 mobile layout

8. Lead-Form Design
   Design one standard enquiry, registration or lead-generation form state.
   Output: Form interface
   Allowance: 1 standard form

9. Consolidated Revisions
   Apply consolidated client feedback without changing the approved objective or page structure.
   Output: Approved landing page
   Allowance: 2 rounds

10. Developer Handoff
    Prepare the Figma file, styles, measurements and implementation notes.
    Output: Handoff-ready Figma file
    Allowance: 1 package

Service boundary

Campaign strategy, copywriting, development, CRM integration, analytics setup, custom illustration, photography and A/B-test variations are not included.