WEB005 Website & Digital Experience Q4 2026

Conversion Landing Page: UX/UI Design

Final output Desktop + mobile landing-page Figma design and developer handoff
Allowance 1 landing page; up to 10 sections; 1 standard form; 2 revision rounds
Minimum term One-time project

DETAILED DELIVERABLES

Scope of work

Included services, deliverables and allowances for this service. Any monthly or total-package quantities apply to the periods stated below.
Conversion Landing Page: UX/UI Design Service scope schedule

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Included scope, deliverables and allowances for Conversion Landing Page: UX/UI Design
Item Scope & responsibilities Deliverable Allowance / basis
01 Discovery Meeting

Clarify the offer, audience, objective, available content, proof and CTA

 Discovery notes Up to 60 minutes
02 Objective & Audience Definition

Define the primary offer, target visitor and intended conversion action

 Landing-page objective 1 offer + 1 primary audience
03 Reference Review

Review relevant landing pages for hierarchy, persuasion and conversion patterns

 Reference observations Up to 3 references
04 Conversion-Path Planning

Plan how the visitor moves from the lead message through proof to the CTA

 Conversion path 1 primary action
05 Content Hierarchy

Organise client-supplied content into a persuasive page sequence

 Page outline Up to 10 sections
06 Low-Fidelity Wireframe

Design the desktop page structure, CTA placement and form position

 Desktop wireframe 1 page
07 Responsive UI Design

Design the approved page for desktop and mobile

 High-fidelity designs 1 desktop + 1 mobile layout
08 Lead-Form Design

Design one standard enquiry, registration or lead-generation form

 Form interface 1 standard form
09 Consolidated Revisions

Apply consolidated feedback without changing the approved objective or structure

 Approved landing page 2 rounds
10 Developer Handoff

Prepare Figma styles, measurements and implementation notes

 Handoff-ready Figma file 1 package

Reading this scope: Allowances are per service unit or engagement, unless a different quantity or period is expressly stated. A blank allowance does not indicate unlimited work.

PROJECT TIMELINE

Delivery roadmap

Move horizontally through the stages to see how the engagement progresses.
STAGE 01

Phase 1 — Discovery, offer and conversion objective

STAGE 02

Phase 2 — Content hierarchy and wireframe

STAGE 03

Phase 3 — Desktop and mobile UI design

STAGE 04

Phase 4 — Consolidated revisions and developer handoff

COMMERCIAL CONDITIONS

Important scope conditions

Client supplies approved landing-page copy, claims, brand assets and required form fields.
Campaign strategy, copywriting, development, CRM integration, analytics setup, custom illustration, photography and A/B-test variations are excluded.
Feedback must be consolidated by the appointed client representative.
Structural changes after wireframe approval are separately quoted.
Prices exclude applicable SST.