Social Media Carousel: Copywriting & Design (4 Slides)

Service fee: RM1,500 per set

Development of one platform-ready carousel covering content direction, narrative structure, visual copy, design and master caption

Final deliverable

• Final output: 4-slide carousel + master caption
• Allowance: 1 set

Detailed scope of work

1. Brief & Source Review
   Review client brief, campaign context, supplied information, brand guidelines and intended CTA
   Output: Internal content brief
   Allowance: 1 topic

2. Content Direction
   Define the post objective, audience angle, key message, hook and intended audience response
   Output: Content-direction statement
   Allowance: 1 direction

3. Carousel Narrative Structure
   Arrange the information into a clear slide-by-slide sequence from hook to CTA
   Output: 4-slide content flow
   Allowance: 1 narrative

4. Slide 1: Cover / Hook
   Develop the lead headline and cover visual designed to attract attention and establish the topic
   Output: Designed cover slide
   Allowance: 1 slide

5. Slide 2: Context / Problem
   Introduce the audience problem, insight, question or relevant context
   Output: Designed content slide
   Allowance: 1 slide

6. Slide 3: Core Message / Value
   Communicate the main information, solution, benefit or takeaway
   Output: Designed content slide
   Allowance: 1 slide

7. Slide 4: Conclusion / CTA
   Close the narrative with the final takeaway, brand message and intended action
   Output: Designed CTA slide
   Allowance: 1 slide

8. Visual Copywriting
   Write concise headlines, supporting copy, labels and CTA copy for all four slides
   Output: Slide copy
   Allowance: Up to 4 slides

9. Visual Design
   Design the complete carousel using the approved brand identity and supplied brand assets
   Output: Final carousel artwork
   Allowance: 4 slides

10. Image & Graphic Treatment
    Select and apply suitable supplied assets, licensed stock images, icons or simple graphic elements
    Output: Integrated into artwork
    Allowance: Standard treatment

11. Master Caption Writing
    Write one caption including opening hook, supporting message, CTA and relevant hashtags
    Output: Caption document
    Allowance: 1 caption

12. Platform Formatting
    Prepare one shared artwork format suitable for Facebook and Instagram feed placement
    Output: 1080 x 1080 px
    Allowance: 1 format

13. Internal QA
    Check spelling, brand consistency, slide sequence, content accuracy against supplied information and export quality
    Output: QA-approved files
    Allowance: 1 check

14. Consolidated Revisions
    Revise copy and design based on one consolidated set of feedback per round
    Output: Updated carousel
    Allowance: 2 rounds

15. Final Artwork Export
    Export approved artwork and compile the final caption for publishing
    Output: JPG/PNG + caption text
    Allowance: 1 final set

Service boundary

Work outside the stated deliverables or allowances is quoted separately and added to the Sales Order only after approval.