Social Media Carousel: Copywriting & Design (4 Slides)

Review client brief, campaign context, supplied information, brand guidelines and intended CTA

Define the post objective, audience angle, key message, hook and intended audience response

Arrange the information into a clear slide-by-slide sequence from hook to CTA

Develop the lead headline and cover visual designed to attract attention and establish the topic

Introduce the audience problem, insight, question or relevant context

Communicate the main information, solution, benefit or takeaway

Close the narrative with the final takeaway, brand message and intended action

Write concise headlines, supporting copy, labels and CTA copy for all four slides

Design the complete carousel using the approved brand identity and supplied brand assets

Select and apply suitable supplied assets, licensed stock images, icons or simple graphic elements

Write one caption including opening hook, supporting message, CTA and relevant hashtags

Prepare one shared artwork format suitable for Facebook and Instagram feed placement

Check spelling, brand consistency, slide sequence, content accuracy against supplied information and export quality

Revise copy and design based on one consolidated set of feedback per round

Export approved artwork and compile the final caption for publishing