Campaign Key Visual & Title Lockup Design

Service fee: RM8,000 per set

Development of one master campaign visual system based on an approved campaign idea, including visual direction, hero artwork, campaign title treatment and final master files

Final deliverable

• Final output: 1 master KV + title lockup + social adaptation
• Allowance: 1 set

Detailed scope of work

1. Brief & Asset Review
   Review the approved campaign idea, headline, tagline, brand guidelines, logos, product assets and required application
   Output: Internal creative brief
   Allowance: 1 campaign

2. Creative Interpretation
   Translate the approved campaign idea and message into a clear visual concept
   Output: Creative rationale
   Allowance: 1 direction

3. Visual Concept Direction
   Define the proposed visual idea, mood, symbolism, image treatment and campaign atmosphere
   Output: Visual-concept statement
   Allowance: 1 direction

4. Visual Mood Board
   Curate references for imagery, colour, typography, composition and graphic treatment
   Output: Mood board
   Allowance: 1 board

5. Composition Planning
   Establish the hierarchy and placement of the hero visual, campaign title, tagline, logo and CTA area
   Output: Composition framework
   Allowance: 1 system

6. Hero Graphic Development
   Create the primary visual composition using supplied assets, licensed stock imagery and standard graphic treatments
   Output: Hero artwork
   Allowance: 1 composition

7. Image Retouching & Compositing
   Perform standard image masking, colour matching, cleanup and multi-image composition required for the KV
   Output: Retouched composition
   Allowance: Standard complexity

8. Campaign Title Lockup
   Design the typographic treatment for the approved campaign title or headline
   Output: Title lockup
   Allowance: 1 treatment

9. Tagline Placement
   Integrate the approved tagline into the visual hierarchy
   Output: Tagline treatment
   Allowance: 1 tagline

10. Logo Integration
    Position the brand, campaign or partner logos according to the supplied guidelines
    Output: Integrated logos
    Allowance: Up to 3 logos

11. CTA Treatment
    Establish the visual treatment and placement for one campaign CTA, where applicable
    Output: CTA treatment
    Allowance: 1 CTA

12. Master Key Visual Design
    Combine the approved hero artwork, title lockup, tagline, logos and CTA into one finished campaign visual
    Output: Master KV
    Allowance: 1 design

13. Meta Feed Adaptation
    Adapt the approved master KV into a Facebook and Instagram feed format
    Output: Social artwork
    Allowance: 1 design 1080 × 1350 px

14. Campaign Launch Caption
    Write one social-media caption including campaign introduction, CTA and relevant hashtags, where applicable
    Output: Master caption
    Allowance: 1 caption

15. Presentation Mockup
    Show the KV in one indicative real-world or digital application for visualisation purposes
    Output: Mockup preview
    Allowance: 1 mockup

16. Internal QA
    Check visual hierarchy, spelling, logo usage, image quality, colour consistency and export settings
    Output: QA-approved artwork
    Allowance: 1 check

17. Consolidated Revisions
    Revise the selected visual direction based on one consolidated set of feedback per round
    Output: Updated KV
    Allowance: 2 rounds

18. Final Artwork Preparation
    Clean, organise and package the approved production files
    Output: Packaged master files
    Allowance: 1 package

19. Final File Export
    Export editable and high-resolution versions of the approved KV and title lockup
    Output: AI/PSD, PNG, JPG and PDF
    Allowance: 1 final set

Service boundary

Work outside the stated deliverables or allowances is quoted separately and added to the Sales Order only after approval.