About Oranna
Oranna Dental Clinic is a premium dental practice in Malaysia, founded with the vision of balancing expertise with empathy. The founder dreamed of building more than a clinic - he wanted to create a trusted healthcare brand.
The Challenge
When Oranna came to us, the clinic was still in its planning stage. The founder had strong ideas but no clear roadmap to bring them to life. Without structure, the vision risked becoming fragmented. Without a professional brand system, the clinic would struggle to stand out in a competitive dental market.
The challenge for Foxar Athon was to capture the founder’s vision, translate it into a compelling brand story, and design an identity that would resonate with patients and partners.The Outcome
The result was not just a clinic identity, but a complete brand system with clarity, consistency, and soul.
Oranna launched with a strong, professional identity that patients could trust and connect with.
Unique merchandising created a lifestyle element, elevating the brand beyond clinical services.
The Tatler feature positioned Oranna as a premium lifestyle healthcare brand from day one.
Our Approach
Foxar Athon partnered with Oranna from the ground up, guiding every stage of its brand development:
- Strategic Guidance: Worked closely with the founder to refine scattered ideas into a clear, structured concept.
- Decision Support: Provided direction at every choice point - from budgeting to long-term positioning.
- Brand Identity System: Designed a visual identity that merged professionalism with warmth, balancing dental expertise with patient empathy.
- Beyond Services: Suggested curated local dental products for merchandising, creating unique differentiation beyond standard dental care.
- Media Positioning: Leveraged the brand’s distinctiveness to attract attention - leading to Oranna being featured in Tatler during its launch.
