Oranna Case Study: Turning a Free X-Ray Check into Booked Appointments

3 min reading time

Executive Summary

Foxar Athon helped Oranna build a demand generation engine using a high-trust hook, a free CBCT 3D X-Ray scan + 1-to-1 doctor consultation, to give prospects a first-hand experience with the clinic and remove purchase hesitation. In the first month, the campaign generated 50 leads and converted into 5 dental appointments, proving the “experience-first” offer can reliably turn attention into bookings.

About Oranna

Oranna is a dental clinic focused on helping patients diagnose and treat dental issues early—before they become costly, painful, or complex. To grow consistently, Oranna needed a measurable way to drive new patient demand and appointments beyond walk-ins and referrals.

The Challenge

Dental services often face high hesitation: patients delay action because they’re unsure what’s wrong, worried about cost, or simply avoid check-ups until pain forces a visit. Oranna needed a demand generation approach that could create urgency without fear, build trust quickly, and convert first-time prospects into confirmed appointments.

Key challenges included:
(1) low urgency for check-ups unless symptoms are severe,
(2) trust barriers for first-time patients who haven’t met the doctor, and
(3) the need for a clear, irresistible offer that drives booked appointments (not just enquiries).

Our Approach: Demand Generation Using an “X-Ray Check” Hook

Foxar Athon built a campaign around a conversion-first offer that delivers immediate value and a real clinical experience. The hook: Free tooth decay scanning via CBCT 3D scan + 1-to-1 consultation, positioned as an early detection advantage—helping patients “see the problem” and act early.

The Offer (First Touch Experience with Doctor)

Prospects received a full CBCT 3D Scan + 1-to-1 consultation designed to detect:

• Hidden teeth decay

• Wisdom tooth problems

• Bone loss around teeth

• Infections or abscesses

• Nerve positioning

• Sinus & jaw issues

• Root canal complications

• Alignment & bite issues

This offer worked because it reduced uncertainty (diagnosis first), increased trust (doctor consult included), and made the first step easy (free, high value).

Funnel & Conversion Path

We structured the journey to reduce drop-off and secure bookings:

• Awareness: simple, high-clarity messaging around “detect hidden issues early”

• Consideration: benefits-led education (what CBCT can reveal) + reassurance (quick, professional, safe)

• Conversion: direct lead capture and fast follow-up to lock appointment slots

Lead Management to Secure Appointments

To make sure leads didn’t go cold, we focused on speed and clarity in the handover process:

• confirmation flow (time slots + reminders)

• qualification questions (pain points, concerns, preferred timing)

• consultation-first framing (no pressure, just clarity)

Results Snapshot

• 50 leads in the first month — consistent inbound demand driven by the CBCT scan hook

• 5 dental appointments secured — leads converted into real bookings, not just enquiries

Why This Worked

• Clarity beats hesitation: the offer gave patients a clear first step—diagnosis before decisions.
• Experience builds trust fast: a 1-to-1 consultation removed “new clinic” uncertainty.
• High-value hook increased response: CBCT scanning is tangible, premium, and easy to say yes to.
• System > luck: a structured funnel and follow-up turned leads into booked appointments.