Result Snapshot

In just 4 months, Advanced Inkjet turned a referral-heavy sales motion into a measurable acquisition engine. With RM8,000 in Meta spend, the campaign generated 400 qualified leads, produced ~RM100,000 in pipeline coverage, and delivered up to 11.5× ROI, giving the team a clearer, more predictable path to revenue than networking alone.

400 qualified leads

High-intent enquiries captured through the funnel (not just clicks), ready for sales follow-up.
~RM60,000 ACV

Average contract value per converted customer opportunity the campaign was built to target.
~RM100,000 Pipeline Coverage

Estimated deal value generated and attributed to leads created from the campaign.
11.5× ROI

For every RM1 spent on ads, ~RM11.50 in pipeline value was produced.

Advanced Inkjet B2B lead generation case study results — 400 qualified leads in 4 months using Meta performance marketing

400 Qualified Leads in 4 Months: Advanced Inkjet B2B Lead Generation Case Study

3 min reading time

Executive Summary

Foxar Athon helped Advanced Inkjet build a predictable B2B lead generation system using Meta performance marketing and a full-funnel approach. In 4 months, the campaign generated 400 qualified leads, delivered ~RM100,000 pipeline coverage, and achieved up to 11.5× ROI from RM8,000 ad spend, creating a scalable alternative to referral-led growth.

About Advanced Inkjet

Advanced Inkjet is a specialist in high-performance inkjet printing systems for industrial and commercial applications. To expand market presence, the company needed a scalable digital engine to generate leads beyond traditional networking and direct sales while improving visibility into ROI.

The Challenge

Advanced Inkjet’s sales growth relied heavily on relationship-based selling and referrals. While effective, it wasn’t scalable and made it difficult for new sales hires to build momentum. The business needed a more predictable, automated lead generation system, one that could attract the right audience, capture demand consistently, and make performance measurable.

Key challenges included:
(1) no structured funnel or consistent digital presence for lead capture,
(2) overdependence on senior sales networks for pipeline, and
(3) inconsistent sales pipeline and limited visibility into ROI.

Our Approach: Demand Generation + B2B Lead Generation

Foxar Athon designed a measurable demand generation and lead generation system built on research, segmentation, performance creative, and end-to-end tracking—engineered to turn attention into qualified pipeline.

Market Research & Competitor Mapping

We began with a focused deep dive into the industrial printing market and Advanced Inkjet’s competitive landscape to identify what buyers care about and how competitors position their offers. This included identifying customer pain points and buying motivations, analyzing competitors’ messaging, offers, and media strategies, and mapping audience segments by industry, role, and purchase intent. These insights guided messaging direction and creative angles so we reached high-intent prospects with clarity.

Service Segmentation & Value Positioning

We simplified and productised Advanced Inkjet’s core offerings into clear, solution-based categories, making them easier to understand and easier to convert. Each service was aligned to a distinct value proposition, a specific buyer intent and audience segment, and a dedicated conversion path (offer → landing page → follow-up). This improved ad clarity and reduced friction in decision-making.

Creative Development & A/B Testing (Meta)

We developed multiple Meta ad variations: headlines, visuals, and CTAs and tested them systematically to identify winning combinations. Tested messaging angles included performance, reliability, and cost efficiency. We monitored CTR, CPC, and lead quality signals, then optimized weekly by shifting budget into top-performing messages and creatives.

Full-Funnel Campaign Execution

Campaigns were structured to guide prospects through a 3-stage funnel with tracking across each stage: Awareness(educational angles and targeted prospecting to build visibility), Consideration (retargeting and comparison-based messaging to build confidence), and Conversion (direct lead capture through optimized landing pages and lead tracking). This ensured end-to-end performance visibility, so decisions were made with data, not guesswork.

Data Tracking & Performance Optimization

Using integrated analytics and reporting, we monitored lead flow, engagement, and pipeline progress in real time. Budget and targeting were adjusted dynamically toward the best-performing audiences, placements, and creatives, improving cost efficiency and consistency over the campaign period.

Why This Worked

Clarity sells: productised service segments improved message match and conversion. Testing beats guessing: structured A/B testing quickly surfaced high-performing angles. Full funnel > isolated ads: retargeting and sequencing improved conversion consistency. Measurement unlocked scale: tracking connected activity to outcomes and ROI. System beats referrals: the funnel created predictable lead flow beyond networks.

Want Predictable Pipeline?

Foxar Athon builds B2B demand + Meta performance lead generation systems that track lead quality, pipeline coverage, and ROI.
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What You Get with Foxar Athon
If you want predictable pipeline inputs, this is the system we build as a B2B marketing agency/B2B digital marketing agency:
Foxar Athon builds predictable pipeline systems: research-backed positioning, a high-converting offer + landing path, Meta performance campaigns with rapid creative testing, full-funnel retargeting + follow-up, and reporting that tracks lead quality, pipeline coverage, and ROI.
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Frequently Asked Questions

B2B Lead Generation & Performance Marketing

What is B2B lead generation, and how is it different from lead generation?

B2B lead generation focuses on attracting and qualifying business buyers (often with longer cycles and multiple decision-makers), not just collecting contacts. For Advanced Inkjet, Foxar Athon built a tracked funnel that prioritized qualified leads and pipeline outcomes—not vanity volume.

Can Meta performance marketing work for B2B lead generation?

Yes, Meta performance marketing can work for B2B lead generation when you combine precise targeting, clear value positioning, strong creative testing, and a conversion-first landing experience. Foxar Athon uses Meta to capture demand efficiently, then improves lead quality through funnel design and follow-up.

What counts as a “qualified lead” in this case study?

A qualified lead is a prospect that matches the intended buyer profile (industry/use case/role) and shows enough intent to justify sales follow-up. In this campaign, “qualified” was tied to relevance and sales usefulness, not just form fills.

How do you measure ROI for lead generation campaigns?

For B2B, ROI is best measured by connecting campaigns to pipeline coverage (opportunities created) and the quality of leads entering the funnel. In this case study, RM8,000 ad spend generated ~RM100,000 pipeline coverage, which is how the 11.5× ROI was calculated.

How long does it take to see results from a B2B lead generation agency?

Most campaigns show early signals in weeks (CTR, CPL, lead relevance), but predictable pipeline impact typically requires a full test-and-optimization cycle. In this case, Foxar Athon achieved measurable outcomes within 4 months by running structured creative testing and continuous optimization.

Result Snapshot