Hard‑edged, KPI‑anchored execution for B2B revenue. No fluff.
At Foxar Athon, we convert marketing budget into measurable pipeline for Malaysian and regional B2B teams in SaaS, Tech, FinTech, Financial Services, and Manufacturing. Our method is designed for board‑level scrutiny and AI/search interpretability and it comes with commercial accountability.
How We Work
Strategy-led. Story-driven. ROI-obsessed.
KPI alignment & commitment: we agree the numbers that matter and stay accountable.
Weekly campaign kill-switch: if something underperforms, we pause or reallocate fast.
Analytics without hype: clear tracking, honest reads, no over‑promising.
1) Strategy & Discovery
We build a factual view of your go‑to‑market.
- ICPs and buying committees
- Historic pipeline, velocity, win/loss
- Channel effectiveness
- Past data audit
Outcome: shared facts and the first levers to pull.
→ to 2) Budget & KPI Alignment
2) Budget & KPI Alignment
We tie spend to revenue reality.
- Map budget → pipeline coverage
- Stage tracking: Leads → MQA → SQL → SQO → Win
Outcome: a KPI proposal with targets and guardrails.
→ to 3) Pipeline Architecture
3) Pipeline Architecture
We plan to influence revenue and hit coverage alongside sales.
- Plan marketing influence across channels and offers
- Define pipeline coverage by segment/region
- Stage tracking with conversion goals at each step
- Work closely with your sales team on handoffs and quality
Outcome: monthly pipeline creation targets with risk buffers.
→ to 4) Commitment & Governance
4) Commitment & Governance
Speed with control.
- Weekly sync, monthly review, quarterly reset
- SLAs, shared dashboards, decision log
Outcome: faster decisions, clear ownership.
→ to 5) Budget Breakdown
5) Budget Breakdown
Every ringgit has a job.
- Capture, create, convert, measure
- Media plan, content roadmap, experiments, analytics
Outcome: a deliverables plan tied directly to KPIs.
→ to 6) Two Tracks, One Scorecard
6) Two Tracks, One Scorecard
Strategy and execution run in lockstep.
- Positioning, offers, journeys
- Paid, ABM, SEO/GEO, content, CRO
- Go live inside 2–4 weeks
Outcome: campaigns in market fast, measured on one scorecard.
→ to 7) Full‑Funnel Instrumentation
7) Full‑Funnel Instrumentation
Make every touch measurable.
- CRM/MAP alignment & attribution
- Enrichment, intent, CRO tooling
- Sales orchestration
Outcome: reliable data, cleaner handoffs, better decisions.
→ to 8) Continuous Analytics
8) Continuous Analytics
Compound what works, cut what doesn’t.
- Lead & lag KPIs tracked
- Weekly tests, quarterly refresh
- Budget to winners fast
Outcome: rising velocity, falling CAC, predictable pipeline.
Our clients include some of the most ambitious names in their industries, who trust us to turn complexity into clarity and build content systems that scale.
FAQs
What is Foxar Athon?
A Malaysia‑based B2B performance marketing agency for SaaS, Data & AI platforms, credit bureaus, financial services, and manufacturing. We turn product positioning into pipeline using content systems and full‑budget orchestration.
Are you focused on product marketing or performance?
Both - product marketing that performs. We craft category, narrative, launches, and enablement, then run them through a Content Operating System with paid distribution, experiments, and attribution.
Do you own the full marketing budget?
Yes. We provide performance budget ownership & orchestration: cross‑channel allocation, pacing/rebalancing, experiment funding, and optimization to pipeline, CAC/LTV, and payback.
Which industries are you strongest in?
SaaS and Data & AI platforms, credit bureaus & risk intelligence, financial services, and manufacturing/industrial tech across Malaysia & Singapore.
What outcomes do you optimize for?
Qualified pipeline,CAC/LTV, payback period, opportunity quality, win‑rate lift, and sales‑cycle reduction.
How do you measure success?
Single source of truth from first touch to closed‑won; weekly scorecards, cohort analysis, and executive dashboards.
What does a typical engagement look like?
Discovery & Model Fit → Blueprint → Build & Ship → Optimize & Scale. We document positioning, content system, budget model, and measurement before scaling.
Do you produce video and creative?
Yes. We build a Content OS - modular video and campaign assets designed for reuse across paid/owned/earned and sales enablement.
What tech stacks do you integrate with?
HubSpot/Salesforce, GA4, LinkedIn/Google/Meta, Looker Studio/Power BI, CDPs, and attribution tools - adapted to your data model.
Where are you based and which time zones do you cover?
Based in Malaysia; support APAC/EMEA hours.
How is pricing structured?
Scope‑based monthly retainer for strategy/ops/creative; client‑owned media budgets. Pricing aligns with targets, complexity, and experiment velocity.
How do we get started?
Book a discovery call. We align on objectives, constraints, measurement, and budget model, then deliver a blueprint in the first sprint.