{"product_id":"meta-content-strategy-setup","title":"Facebook \u0026 Instagram Content Strategy","description":"\u003cp\u003e\u003cstrong\u003eService fee:\u003c\/strong\u003e RM8,000 per strategy\u003c\/p\u003e\u003cp\u003eDevelop a clear, research-led Facebook and Instagram content strategy that defines what the brand should communicate, who it should speak to, how it should sound and how its content should be structured across Meta platforms.\u003c\/p\u003e\n\n\u003cp\u003eThis service turns business priorities, audience needs, competitor activity and existing channel performance into an actionable content framework. It is designed for brands that need a strategic foundation before beginning or scaling ongoing social-media content production.\u003c\/p\u003e\n\n\u003ch3\u003eFinal deliverable\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eOne professionally structured 18–20-page Meta content strategy deck\u003c\/li\u003e\n  \u003cli\u003eStrategy coverage for Facebook and Instagram\u003c\/li\u003e\n  \u003cli\u003eOne brand or business unit\u003c\/li\u003e\n  \u003cli\u003eOnline strategy presentation of up to 60 minutes\u003c\/li\u003e\n  \u003cli\u003eTwo rounds of revisions based on consolidated client feedback\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDetailed scope of work\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eDiscovery \u0026amp; Brief Review\u003c\/strong\u003e\u003cbr\u003e\n    Review the business objective, products or services, target market, current content, brand materials and available audience information.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Internal strategy brief\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e One onboarding session\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eExisting Channel Review\u003c\/strong\u003e\u003cbr\u003e\n    Review the brand’s current Facebook and Instagram presence, content consistency, format mix and visible communication gaps.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Current-state observations\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e Up to two Meta channels\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eCompetitor Selection\u003c\/strong\u003e\u003cbr\u003e\n    Identify the most relevant direct, indirect or content competitors for comparison.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Competitor list\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e Up to five competitors\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eMarket Research\u003c\/strong\u003e\u003cbr\u003e\n    Conduct desk-based research into competitor activity, category communication, audience interests and relevant social-content patterns.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Research section\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e Five pages\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eCompetitor Comparison\u003c\/strong\u003e\u003cbr\u003e\n    Compare competitor positioning, messaging, content pillars, formats, tone and observable strengths or weaknesses.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Competitor matrix\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e Up to five competitors\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eContent Opportunity Analysis\u003c\/strong\u003e\u003cbr\u003e\n    Identify communication gaps, underused topics and content opportunities that the brand can occupy.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Opportunity summary\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e Up to five opportunities\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eICP Setting\u003c\/strong\u003e\u003cbr\u003e\n    Define the primary ideal customer profile, including role, characteristics, priorities, pain points and decision triggers.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e ICP profile\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e One primary ICP\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eAudience Content Needs\u003c\/strong\u003e\u003cbr\u003e\n    Translate the ICP’s questions, objections, motivations and information needs into content requirements.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Audience-needs framework\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e One framework\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eSocial Content Positioning\u003c\/strong\u003e\u003cbr\u003e\n    Define what the brand should become known for through Facebook and Instagram content.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Content-positioning statement\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e One direction\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eMessage House\u003c\/strong\u003e\u003cbr\u003e\n    Develop the core message, supporting messages, proof points and recommended CTA direction.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Message-house framework\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e One framework\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eContent Pillar Development\u003c\/strong\u003e\u003cbr\u003e\n    Develop five recurring content territories aligned with the audience and business objectives.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Content-pillar framework\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e Five pillars\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eContent Topics \u0026amp; Angles\u003c\/strong\u003e\u003cbr\u003e\n    Define the role, subject areas, sample angles and recommended formats under each content pillar.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Pillar application guide\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e Three sample angles per pillar\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eFacebook \u0026amp; Instagram Roles\u003c\/strong\u003e\u003cbr\u003e\n    Define how Facebook and Instagram should be used, including their audience role and content emphasis.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Platform-role matrix\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e Two platforms\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eContent Format Mix\u003c\/strong\u003e\u003cbr\u003e\n    Recommend the proportion and role of static posts, carousels, Reels and other applicable Meta formats.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Content-mix framework\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e One recommended mix\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eTone of Voice\u003c\/strong\u003e\u003cbr\u003e\n    Define the brand’s social personality, writing characteristics, communication principles and language boundaries.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Tone-of-voice guide\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e One direction\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eTone Examples\u003c\/strong\u003e\u003cbr\u003e\n    Demonstrate how the tone should and should not appear in social-media communication.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Do-and-don’t examples\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e Up to five examples\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eVisual Mood Board\u003c\/strong\u003e\u003cbr\u003e\n    Establish the recommended visual atmosphere, imagery style, typography approach, composition and graphic treatment.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Visual reference board\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e One visual direction\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eCTA Framework\u003c\/strong\u003e\u003cbr\u003e\n    Define suitable calls to action for awareness, engagement, consideration and conversion-oriented content.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e CTA framework\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e Up to four CTA categories\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eBasic Measurement Direction\u003c\/strong\u003e\u003cbr\u003e\n    Recommend the primary metrics to monitor based on the intended role of the content.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e KPI framework\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e One framework\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eStrategy Deck Development\u003c\/strong\u003e\u003cbr\u003e\n    Consolidate the research, strategy and recommendations into a professionally structured presentation.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Final strategy deck\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e 18–20 pages\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eStrategy Presentation\u003c\/strong\u003e\u003cbr\u003e\n    Present the strategy and explain its application to future content development.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Online presentation\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e Up to 60 minutes\u003c\/p\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n    \u003cp\u003e\u003cstrong\u003eConsolidated Revisions\u003c\/strong\u003e\u003cbr\u003e\n    Revise the strategy based on one consolidated set of client feedback per round.\u003cbr\u003e\n    \u003cstrong\u003eOutput:\u003c\/strong\u003e Updated final deck\u003cbr\u003e\n    \u003cstrong\u003eAllowance:\u003c\/strong\u003e Two rounds\u003c\/p\u003e\n  \u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eClient inputs required\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCompleted brief and participation in the onboarding session\u003c\/li\u003e\n  \u003cli\u003eRelevant brand guidelines, existing marketing materials and product or service information\u003c\/li\u003e\n  \u003cli\u003eAccess to or visibility of the existing Facebook and Instagram channels\u003c\/li\u003e\n  \u003cli\u003eAvailable audience, customer or campaign information\u003c\/li\u003e\n  \u003cli\u003eConsolidated feedback from one appointed client representative\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eService boundaries\u003c\/h3\u003e\n\u003cp\u003eThis package covers strategy development only. Social-media content production, photography, videography, publishing, community management, paid-media setup, media spend and ongoing performance optimisation are not included unless separately quoted.\u003c\/p\u003e","brand":"Foxar Athon","offers":[{"title":"Default Title","offer_id":47969806614706,"sku":"META008","price":8000.0,"currency_code":"MYR","in_stock":true}],"url":"https:\/\/www.foxarathon.com\/products\/meta-content-strategy-setup","provider":"Foxar Athon","version":"1.0","type":"link"}