{"product_id":"campaign-launch-strategy","title":"Campaign Launch Strategy \u0026 Big Idea","description":"\u003cp\u003e\u003cstrong\u003eService fee:\u003c\/strong\u003e RM18,000 per campaign\u003c\/p\u003e\u003cp\u003eComplete strategic blueprint defining the campaign audience, proposition, big idea, creative direction, platform strategy, conversion journey, rollout and measurement framework\u003c\/p\u003e\u003ch3\u003eFinal deliverable\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinal output:\u003c\/strong\u003e 24–30-page strategy deck\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 campaign\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDetailed scope of work\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eDiscovery \u0026amp; Campaign Diagnosis\u003c\/strong\u003e\u003cbr\u003eReview client brief, existing materials, product or service context, campaign requirements, business objectives and known constraints\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Discovery findings incorporated into strategy\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 session\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eMarket \u0026amp; Category Review\u003c\/strong\u003e\u003cbr\u003eReview relevant category developments, competitor communication, audience behaviour and current campaign landscape\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Market-context summary\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e Desk research\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eBusiness Objective Definition\u003c\/strong\u003e\u003cbr\u003eClarify the commercial or marketing problem, campaign purpose and required outcome\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Business-objective statement\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 direction\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eCampaign Objective Definition\u003c\/strong\u003e\u003cbr\u003eDefine the campaign’s awareness, consideration, lead-generation or conversion objectives\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Prioritised campaign objectives\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e Up to 3 objectives\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003ePriority Audience \/ ICP\u003c\/strong\u003e\u003cbr\u003eDefine the primary audience, relevant characteristics, needs, pain points and campaign relevance\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Audience profile\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e Up to 2 segments\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eAudience Journey Mapping\u003c\/strong\u003e\u003cbr\u003eMap how the audience moves from initial discovery through consideration to intended action\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Campaign journey map\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 journey\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eAudience Barrier \u0026amp; Trigger Analysis\u003c\/strong\u003e\u003cbr\u003eIdentify audience objections, decision barriers, motivations and response triggers\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Barrier-and-trigger framework\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e Up to 5 each\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eStrategic Campaign Insight\u003c\/strong\u003e\u003cbr\u003eDevelop the central audience or market insight that informs the campaign\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Strategic insight statement\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 primary insight\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eCampaign Proposition\u003c\/strong\u003e\u003cbr\u003eDefine the central promise or value proposition communicated by the campaign\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Campaign proposition\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 proposition\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eCampaign Message House\u003c\/strong\u003e\u003cbr\u003eDevelop the core message, supporting messages, reasons to believe and proof points\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Message-house framework\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 framework\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eCampaign Idea Development\u003c\/strong\u003e\u003cbr\u003eDevelop two initial campaign concepts, each with a strategic rationale, message direction and indicative application\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Campaign Route A and Route B\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 2 routes\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eCampaign Big Idea\u003c\/strong\u003e\u003cbr\u003eRefine one client-selected route into the main campaign platform, including concept statement, campaign line and activation logic\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Fully developed big idea\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 selected route\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eCampaign Narrative\u003c\/strong\u003e\u003cbr\u003eDefine how the campaign story and message develop across the campaign period\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Campaign narrative structure\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 narrative\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eTone of Voice\u003c\/strong\u003e\u003cbr\u003eDefine recommended language style, personality, terminology and communication principles\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Tone-of-voice guide\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 direction\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eCreative Direction Brief\u003c\/strong\u003e\u003cbr\u003eDefine visual territory, imagery style, composition, colour application, graphic treatment and design principles\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Creative-direction brief\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 direction\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eVisual Reference Board\u003c\/strong\u003e\u003cbr\u003eCurate visual references demonstrating the intended campaign look and feel\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Reference mood board\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 board\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eContent Pillars\u003c\/strong\u003e\u003cbr\u003eDevelop recurring communication themes that support the campaign proposition\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Content-pillar framework\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 3–5 pillars\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003ePlatform-Specific Content Strategy\u003c\/strong\u003e\u003cbr\u003eDefine the role, audience behaviour, content approach and message adaptation for each selected platform\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Platform strategy matrix\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e Up to 3 platforms\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eContent Format Recommendation\u003c\/strong\u003e\u003cbr\u003eRecommend the appropriate mix of static, carousel, video, article, email, landing page or other content formats\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Content-format matrix\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e Indicative mix\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eCTA Mapping\u003c\/strong\u003e\u003cbr\u003eDefine the appropriate call to action according to audience intent, funnel stage and campaign content\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e CTA framework\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e Up to 3 funnel stages\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eConversion Path Mapping\u003c\/strong\u003e\u003cbr\u003eMap the intended user journey from campaign exposure to landing destination and conversion action\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Conversion-path map\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 primary path\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eCampaign Rollout Plan\u003c\/strong\u003e\u003cbr\u003eStructure the campaign into pre-launch, launch, sustain and closing phases\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Indicative rollout plan\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 campaign timeline\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eMeasurement Plan\u003c\/strong\u003e\u003cbr\u003eDefine campaign objectives, KPIs, supporting metrics, tracking requirements and reporting cadence\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Measurement framework\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 framework\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eStrategy Deck Development\u003c\/strong\u003e\u003cbr\u003eConsolidate research, strategy and recommendations into a professionally designed presentation\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Final editable\/PDF deck\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 24–30 pages\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eStrategy Presentation\u003c\/strong\u003e\u003cbr\u003ePresent the recommended campaign strategy and facilitate client discussion\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Online presentation\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e Up to 90 minutes\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eConsolidated Revisions\u003c\/strong\u003e\u003cbr\u003eRevise the strategy based on one consolidated set of client feedback per round\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Updated final deck\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 2 rounds\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eService boundary\u003c\/h3\u003e\u003cp\u003eWork outside the stated deliverables or allowances is quoted separately and added to the Sales Order only after approval.\u003c\/p\u003e","brand":"Foxar Athon","offers":[{"title":"Default Title","offer_id":47969975894194,"sku":"CAMP001","price":18000.0,"currency_code":"MYR","in_stock":true}],"url":"https:\/\/www.foxarathon.com\/products\/campaign-launch-strategy","provider":"Foxar Athon","version":"1.0","type":"link"}