{"product_id":"campaign-key-visual-campaign-title-lockup","title":"Campaign Key Visual \u0026 Title Lockup Design","description":"\u003cp\u003e\u003cstrong\u003eService fee:\u003c\/strong\u003e RM8,000 per set\u003c\/p\u003e\u003cp\u003eDevelopment of one master campaign visual system based on an approved campaign idea, including visual direction, hero artwork, campaign title treatment and final master files\u003c\/p\u003e\u003ch3\u003eFinal deliverable\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinal output:\u003c\/strong\u003e 1 master KV + title lockup + social adaptation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 set\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDetailed scope of work\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eBrief \u0026amp; Asset Review\u003c\/strong\u003e\u003cbr\u003eReview the approved campaign idea, headline, tagline, brand guidelines, logos, product assets and required application\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Internal creative brief\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 campaign\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eCreative Interpretation\u003c\/strong\u003e\u003cbr\u003eTranslate the approved campaign idea and message into a clear visual concept\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Creative rationale\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 direction\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eVisual Concept Direction\u003c\/strong\u003e\u003cbr\u003eDefine the proposed visual idea, mood, symbolism, image treatment and campaign atmosphere\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Visual-concept statement\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 direction\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eVisual Mood Board\u003c\/strong\u003e\u003cbr\u003eCurate references for imagery, colour, typography, composition and graphic treatment\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Mood board\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 board\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eComposition Planning\u003c\/strong\u003e\u003cbr\u003eEstablish the hierarchy and placement of the hero visual, campaign title, tagline, logo and CTA area\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Composition framework\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 system\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eHero Graphic Development\u003c\/strong\u003e\u003cbr\u003eCreate the primary visual composition using supplied assets, licensed stock imagery and standard graphic treatments\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Hero artwork\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 composition\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eImage Retouching \u0026amp; Compositing\u003c\/strong\u003e\u003cbr\u003ePerform standard image masking, colour matching, cleanup and multi-image composition required for the KV\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Retouched composition\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e Standard complexity\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eCampaign Title Lockup\u003c\/strong\u003e\u003cbr\u003eDesign the typographic treatment for the approved campaign title or headline\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Title lockup\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 treatment\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eTagline Placement\u003c\/strong\u003e\u003cbr\u003eIntegrate the approved tagline into the visual hierarchy\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Tagline treatment\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 tagline\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eLogo Integration\u003c\/strong\u003e\u003cbr\u003ePosition the brand, campaign or partner logos according to the supplied guidelines\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Integrated logos\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e Up to 3 logos\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eCTA Treatment\u003c\/strong\u003e\u003cbr\u003eEstablish the visual treatment and placement for one campaign CTA, where applicable\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e CTA treatment\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 CTA\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eMaster Key Visual Design\u003c\/strong\u003e\u003cbr\u003eCombine the approved hero artwork, title lockup, tagline, logos and CTA into one finished campaign visual\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Master KV\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 design\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eMeta Feed Adaptation\u003c\/strong\u003e\u003cbr\u003eAdapt the approved master KV into a Facebook and Instagram feed format\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Social artwork\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 design \n1080 × 1350 px\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eCampaign Launch Caption\u003c\/strong\u003e\u003cbr\u003eWrite one social-media caption including campaign introduction, CTA and relevant hashtags, where applicable\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Master caption\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 caption\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003ePresentation Mockup\u003c\/strong\u003e\u003cbr\u003eShow the KV in one indicative real-world or digital application for visualisation purposes\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Mockup preview\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 mockup\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eInternal QA\u003c\/strong\u003e\u003cbr\u003eCheck visual hierarchy, spelling, logo usage, image quality, colour consistency and export settings\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e QA-approved artwork\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 check\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eConsolidated Revisions\u003c\/strong\u003e\u003cbr\u003eRevise the selected visual direction based on one consolidated set of feedback per round\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Updated KV\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 2 rounds\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eFinal Artwork Preparation\u003c\/strong\u003e\u003cbr\u003eClean, organise and package the approved production files\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e Packaged master files\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 package\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eFinal File Export\u003c\/strong\u003e\u003cbr\u003eExport editable and high-resolution versions of the approved KV and title lockup\u003cbr\u003e\u003cstrong\u003eOutput:\u003c\/strong\u003e AI\/PSD, PNG, JPG and PDF\u003cbr\u003e\u003cstrong\u003eAllowance:\u003c\/strong\u003e 1 final set\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eService boundary\u003c\/h3\u003e\u003cp\u003eWork outside the stated deliverables or allowances is quoted separately and added to the Sales Order only after approval.\u003c\/p\u003e","brand":"Foxar Athon","offers":[{"title":"Default Title","offer_id":47969975959730,"sku":"CAMP002","price":8000.0,"currency_code":"MYR","in_stock":true}],"url":"https:\/\/www.foxarathon.com\/products\/campaign-key-visual-campaign-title-lockup","provider":"Foxar Athon","version":"1.0","type":"link"}