Challenge:

Nourri, a modern beauty and wellness supplement brand, approached us with a clear mission — to make beauty supplements convenient, effective, and delicious. However, they needed more than just product development — they needed a holistic brand ecosystem that would make them stand out in a saturated wellness market.

The challenge was to:

• Create a distinctive brand identity from scratch, including logo, typography, and color palette.
• Design eye-catching packaging that embodies the brand’s promise of convenience, health, and beauty.
• Produce social media content with a cohesive brand voice that educates, engages, and uplifts.
• Execute high-quality photoshoots and videoshoots to bring the brand to life visually, highlighting both lifestyle and product narratives.

The goal was to position Nourri as the ultimate beauty companion — a soul sister who motivates, supports, and nourishes, inside and out.

Solution:

We crafted a complete brand experience for Nourri — from packaging design and CI to a robust content library powered by photoshoots and videoshoots, ensuring the brand shines across both digital and physical platforms.

1. Packaging Design – Shelf Appeal Meets Functionality

Our design philosophy: Make health supplements feel like a treat, not a chore.

• Product Highlight – “Ready, Set, Glow” Collagen Gummies:
  • Visual Appeal: Vibrant packaging using earthy tones and playful illustrations, highlighting the product’s fun, on-the-go nature.
  • Functional Design: Portable resealable pouches for easy consumption — reinforcing convenience.
  • Sustainable Materials: Eco-friendly packaging, aligning with Nourri’s wellness ethos.
  • Clear Messaging: Benefits like “Collagen Boost” and “Deliciously Healthy” are prominently displayed to appeal to health-conscious consumers.

2. Photoshoot & Videoshoot – Crafting a Visual Identity

To support Nourri’s visual storytelling, we executed lifestyle and product-focused photoshoots and videoshoots that brought the brand to life.

Photoshoot Concept – “Glow in Every Moment”

• Lifestyle Photography:

  • Captured diverse, confident women integrating Nourri gummies into their daily routines — from morning skincare to post-workout sessions.
  • Showcased real-life moments where the product fits seamlessly, emphasizing convenience and self-care.

• Product Photography:

  • Close-up shots highlighting the texture, color, and details of the collagen gummies.
  • Flat lays with complementary props like fruits, flowers, and skincare items, creating Instagram-worthy content.
  • Packaging shots emphasizing design details and functionality.

Videoshoot Concept – “Your Daily Glow-Up Ritual”

• Brand Film:

  • A short, emotionally-driven video showing a woman’s beauty journey — from self-doubt to confidence — with Nourri as her daily companion.
  • Highlighted the brand’s soul sister positioning with supportive, uplifting messaging.

• Product Demos:

  • Quick, engaging clips demonstrating the ease of incorporating “Ready, Set, Glow” gummies into any lifestyle.
  • Focused on the product’s taste, convenience, and beauty benefits.

• Social Media Reels:

  • Bite-sized videos showcasing fun facts, nutrition tips, and behind-the-scenes moments from the photoshoot — boosting relatability and brand engagement.

3. Social Media Strategy – Building a Community of Glow-Getters

We crafted a social media strategy that emphasizes education, empowerment, and engagement.

• Content Pillars:

  • Beauty & Wellness Tips: Digestible info on collagen, skincare, and holistic beauty.
  • Uplifting Quotes & Affirmations: Aligning with the brand’s positive tone.
  • Product Spotlights: Using high-quality images and videos from the shoot.
  • User-Generated Content (UGC): Sharing real stories from customers, encouraging a community-driven feel.

• Visual Aesthetic:

  • A cohesive grid featuring a mix of lifestyle shots, product images, and user content — all maintaining Nourri’s earthy, nurturing color palette.
  • Branded templates for educational posts, quotes, and product highlights.